To revitalize consumer focused key ring accessory brand. Previously very successful, Od-Ities sales were on a downward spiral. Unloved and forgotten by the retailers and consumers.
Vivid had to work on a 2 week turn around to re-launch the brand at a trade show in Germany. We took Od-Ities through a Brand Accelerator™ process.
75% of all enquiries at the trade launch were for the "Handy Hero's" product. Striking design, colour palette and fun packaging has turned the brand around instantly.
Sales have risen to a new high over and above the successes achieved with Od-Ities in its hey day. Orders are flooding in as sell through continues, something the previous brand never managed to achieve. Sales grew by 60% from winter 2006 to winter 2007.
