To design an innovative, eye-catching new piece of packaging for a new protective 'gel pad' that was to be
re-launched through retailers into the European skiing market.
In our view it was important that the design, format and materials used in the packaging reflected the ingenuity and characteristics of the product.
Through research we found, and experimented with, various substrates before we designed a unique gel filled pouch that was suitable for retail display and could be re-used for product storage by customers.
The new packaging, along with a counter top display unit, reignited retailers' interest and take up in skiing resorts across Europe resulting in a sales increase of 537% on the previous year.
