Marketing in Europe & Beyond

It’s not every day in the life of an agency that you get searched, found and selected by international clients. But that’s exactly what our new website and re-brand has bought to Vivid in 2016.

We’ve been working in the Netherlands with a multinational company called Krehalon who are part of the $1bn turnover Kureha Corporation. They are number 3 in the world for shrink barrier packaging serving the fresh meat and cheese industries. Because the demands of FMCG companies are constantly evolving, it requires an agile and innovative approach to supply chain management from those within it. Krehalon have leaned on Vivid to support them on a global journey to capture the true essence of their brand and re-position them to fast track growth.

As part of our strategic approach to the project we ran seven workshops in various languages and countries which tested a few of our budding ‘multi-lingual’ account managers. Customer and distributor surveys in native language gave us the final perspective to create a brand direction for Krehalon that was air tight! The new brand and website will be launched in May 2016.

We have also been engaged (today) by a large US corporation based in Wisconsin to launch their brand into Europe and wider Asia/Pacific markets. The project focus is on a suite of websites and SEO services all designed to make them the ‘Gold Standard’ in their markets.

It just goes to prove that the UK design and marketing industry is leading the way in Europe & Beyond.




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