Better Ideas – Sharper Results for Shorts Accountants®

Shorts Accountants are long-standing, mutual clients. By their own reckoning, Shorts’ positioning didn’t reflect their progressive company. Hence, we proactively approached them on how to modernise their 130-year-old brand.

Following intensive brand research with key stakeholders, we developed a single proposition and tone of voice that would underpin all communications for Shorts: Better ideas. Sharper results.

It inspired a visual shift to cleaner, sharper graphics and bolder colours. We applied the new brand across all media from a new suite of websites, video case studies, photography, animation and content, to print executions, and the development of new service brands – Radius® Tax and Genus® MI

Shorts’ new website is engaging, sticky, focused and compelling – a true reflection of the business. Their cornerstone content generated over 20,000 unique website visitors every month and they saw a 54% increase in new business enquiries!

“Vivid produced an incredible brand, website, photography, video and brochures – all crafted by branding professionals. I and all the partners at Shorts are delighted with the result which surpassed our very high expectations” Andy Irvine – Partner

View All Blog Posts →