A unique recipe for success for Henderson’s Relish

Henderson’s Relish needs little introduction. Strong, northern and a true Sheffield success story, it’s an iconic brand exported all over the world.

Vivid were extremely proud to be commissioned to create an e-commerce website that would help increase sales and only add to Hendo’s distinct flavour. This was a delicate balance – clearly part of the local fabric, all work created had to preserve the family values and resonate with fans.

Henderson’s is a strong brand with a strong heritage. We had to be careful to ensure we kept to a clearly successful formula. That meant a bold, proud site that celebrates the much-loved savoury sauce’s community status. With local recipes, as well as the company’s back story, elevating the brand online.

We helped increase Henderson’s international sales with over 2000 items purchased from the shop during the first month online.

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