Make Yourself at Home for Marketing Sheffield
Make Yourself at Home for Marketing Sheffield
The ‘Make Yourself at Home’ campaign was launched in summer 2021 – it was an initiative from Marketing Sheffield to encourage a safe return to the high street, aimed at supporting local businesses and communities.
The strength of the campaign concept was used directly by city businesses and communities to promote the work they are doing by creating an over-arching narrative for the city that works from the top level down to the grassroots. This sense of unity was key to collectively help the economic recovery and engage with the people of Sheffield.
The secondary campaign message ‘Ready when you are!’ spoke to both businesses and the public. Showing that they could re-engage with everything they love in Sheffield, when they were ready. This messaging focussed on an authentic and powerful emotion that people will have felt after missing out on so much, the previous year.
Vivid Services:
- Strategy & Consultancy
- Campaign Creation
- Campaign Management
- Paid Media Management
- PPC, Paid Social, Spotify, Biddable Opportunities
- Social Media Management
Campaign Reach:
- 7.8m Digital out of home impacts
- 3.3m Social ads impressions
- 1.9m Local radio impressions
Impact:
Sheffield topped Leeds and Nottingham when it came to footfall on the high street during the 8-week campaign period.
“Working with the team at Vivid was a pleasure – we had to massively shift the brief halfway through because of the pandemic (it was originally an external campaign!), but they still totally embraced what we were trying to do for the city with Make Yourself At Home and produced a really nice simple system that we could share to support the local economy and encourage consumer confidence.” Mark Mobbs Marketing Sheffield
