Embracing the Elements with Rohan®
Embracing the Elements with Rohan®
Rohan is an outdoor brand with an unequivocal reputation for designing products that are sophisticated, subtle, yet uncompromising.
Founded in 1972 by Paul and Sarah Howcroft in North Yorkshire – Rohan have been making world class technical outdoor clothing for over 50 years.
Rohan engaged Vivid as a trusted creative agency to take their seasonal marketing calendar to the next level and drive home the true value of their high-quality products. Vivid’s heritage and experience within the outdoor industry and beyond, was a natural fit.
Highlighting just one of our Autumn / Winter campaigns, we challenged Rohan customers to ‘Embrace the Elements’ by conveying the core principles that bind the brand together.
The campaign included:
- Campaign headlines and creative concepts
- Visual application across the marketing mix
- Retail store window graphics
- Retail point of purchase
- Ecommerce website campaign visuals and application
- Animated digital banners
- Static and animated social media assets
- Email design and assets
- Direct mail catalogue
The Results:
19,000 Laped customers reactivated (those inactive for 12-60 months)
6,000 New customers recruited by Embrace the Elements 2022/23
76% Uplift in Dover & Cove shirt sales (compared to the previous year)
11% Increase in DM Sales (attributed to the direct mail database alone)
