Wild Country and their innovative ‘Friends’ were Vivid’s first official client
• Case study
This is where it all began 25 years ago – with a little help from some Friends! Wild Country and their innovative ‘Friends’ were Vivid’s first official client. Wild Country invented the first non-passive safety device for climbing in 1977 – aptly named the ‘Friend’. This iconic piece of equipment changed the face of the...
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