blog

Latest news & insights
from the vivid team.

Should I be using emojis as a business?

Should I be using emojis as a business?

 • Brand strategy
World Emoji Day graphic

The simple answer is yes. Using emojis is a great way to keep catching users’ attention and keeping them engaged. But it does depend on how you want to portray your brand. Ultimately, emojis are a great way to communicate with your customers and users online. But be careful to not overuse them. Make sure...

Read More→

Re-branding Sport England’s National Mountain Sports Centre

Re-branding Sport England’s National Mountain Sports Centre

 • Brand strategy
Peaceful landscape

We are really happy to have been appointed by Sport England and the Mountain Training Trust to develop a brand identity for Plas y Brenin and the world-class adventure sport training it offers. We’ll be developing the brand following an extensive period of research with staff, stakeholders and customers, exploring the real value of the...

Read More→

Harmony in your home

Harmony in your home

 • Brand strategy
'Harmony in your Home' sign for Symphony kitchens

Symphony Group PLC is one of the UK’s largest suppliers of fitted kitchen, bedroom and bathroom furniture. Under license, they also manufacture the Laura Ashley Kitchen and Bedroom Collection and also have a suite of their own branded collections that are available through hand-picked, specialist, high street retailers. Symphony contacted RAR+ (The Recommended Agency Register)...

Read More→

The art, formally known as Print!

The art, formally known as Print!

 • Brand strategy
Pictoral Meadows design

I admit, I have a guilty pleasure. Print. There is something slightly obsessive about print, which, (in my opinion) can’t be replicated digitally. I’m just not quite ready to throw out all my magazines and books in place of a mass storage device, where fumbling fingers slide up and down, right to left to turn...

Read More→

Marketing in Europe & Beyond

Marketing in Europe & Beyond

 • Brand strategy
The earth from space

It’s not every day in the life of an agency that you get searched, found and selected by international clients. But that’s exactly what our new website and re-brand has bought to Vivid in 2016. We’ve been working in the Netherlands with a multinational company called Krehalon who are part of the $1bn turnover Kureha...

Read More→

Explaining trade mark: where the loopholes lie

Explaining trade mark: where the loopholes lie

 • Brand strategy
Fallback background for blog articles

You’ve come up with the perfect name, worked with experts to craft the perfect brand and you’re bracing yourself for a huge improvement in turnover.  If your new brand captures with exactitude the essence of your company and compels prospects to come and say hello then you’ve got a concept you’ll want to protect. So...

Read More→

Four of the worst marketing mistakes you can make

Four of the worst marketing mistakes you can make

 • Brand strategy
Fallback background for blog articles

There’s no black and white rule book in marketing and this means it’s an industry ripe for some huge gaffs.  With every supposed error in marketing is the other voice, reminding us that at least this “epic fail” has got our attention. The old adage that all publicity is good publicity is often jumped on...

Read More→

Tweet your way to the White House: how social media propelled Obama to presidency

Tweet your way to the White House: how social media propelled Obama to presidency

 • Brand strategy
Fallback background for blog articles

Social media plays a massive role in marketing and branding these days and no-one knew this better than Obama’s campaign team. Combining an exacting scientific approach to data-mining and capitalising on the strength of social media, the Obama camp fought a tireless battle to bring the president re-election. So much so that many pundits claimed...

Read More→

Exporting Essentials 2012 – the highlights

Exporting Essentials 2012 – the highlights

 • Brand strategy
Fallback background for blog articles

A busy week at the Vivid offices reached its mid-week peak with a jam packed event for Exporting Essentials 2012. We held a free event for people exporting, or looking to export from the UK, about how to communicate your brand effectively online. It was a roaring success (if we do say so ourselves) and...

Read More→

International branding in the digital age

International branding in the digital age

 • Brand strategy
Fallback background for blog articles

The premise of building an international brand is ambitious and to really succeed in creating a global brand you need to be thinking about how it will translate universally.  The rise of digital marketing platforms is also a game changer.  It might be easier to make the initial contact with international audiences but it requires...

Read More→

Advertising your website in 2012 and beyond

Advertising your website in 2012 and beyond

 • Brand strategy
Fallback background for blog articles

Your site is only worth something if people see it. And getting people to visit your website can certainly take a lot of effort these days. With a multitude of ways to advertise, it can be hard to know where to start. Especially if you haven’t had experience in the online industry before. With that...

Read More→