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Latest news & insights
from the vivid team.

7 Keyword Research Tools You Need (Updated 2024)

7 Keyword Research Tools You Need (Updated 2024)

 • Insights
Visual guide to 7 essential keyword research tools, updated for 2024.

Keyword research is the most important part of any SEO campaign, it dictates the direction of the campaign and the terms you target will make or break the campaign. Great SEO tools can help take all the confusion out of keyword research, making it clear to see exactly which keywords you should be targeting, for...

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Google announces core update immediately after helpful content update

Google announces core update immediately after helpful content update

 • Insights
Google core update gif

Google’s core updates are usually made several times a year when they’re significant changes being made. But the most recent core update came as a surprise. Google announced a core algorithm update on 12 September, shortly after the helpful content update had rolled out. But why so soon? Did Google miss the mark when they...

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Content Checklist – 5 Things You Need to Think About!

Content Checklist – 5 Things You Need to Think About!

 • Insights
Person planning content

When it comes to writing content, it’s easy to lose sight of your intentions for the piece you’re working on. That’s why it is always important to get back to basics and have a clear focus before, during and after the writing process. Here’s what you need to think about 👇 1. Know your audience...

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Social Media Changes To Look For In 2022 (So Far)

Social Media Changes To Look For In 2022 (So Far)

 • Insights
Social Media Icons

Having a Social Media presence is considered a key part of a digital marketing strategy for most and there’s no signs of this slowing down for brands in 2022 and beyond.  With a variety of platforms to choose from all with their own key features to utilise, it’s important to know any upcoming changes or...

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Our Picks of the Christmas Ads of 2021

Our Picks of the Christmas Ads of 2021

 • Insights

Take the stress out of your Christmas marketing and beyond. Vivid has a festive stocking full of ideas to boost your brand during the most important season of the year.

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Our Top 10 Festive Campaign Ideas

Our Top 10 Festive Campaign Ideas

 • Insights

Take the stress out of your Christmas marketing and beyond. Vivid has a festive stocking full of ideas to boost your brand during the most important season of the year.

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Black Friday Marketing Guide

Black Friday Marketing Guide

 • Insights
Black Friday Sale

Black Friday is the pre-Christmas shopping event of the year and the perfect time to push your products online! It’s important to get your Paid Search strategy in place to get the most out of your ads and drive potential customers to your site. We have put together the top things to think about within...

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Paid Search Updates

Paid Search Updates

 • Insights

We have brand new Google Ads, Paid Search updates – here’s what you need to know! Google Ads Ditching Expanded Text Ads in June 2022 If you’re not already familiar with the Google Ads subsets, expanded text ads allows you to create three headlines, two descriptions, and a display URL.  However, on August 31st, Google...

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Big Data Is Dead

Big Data Is Dead

 • Insights

…or…blind allegiance to numbers and a lack of trust in intellect leads to mistakes. Data – Both the source of and solution too, all life’s problems… Data, used well, is an incredibly powerful thing. It informs our decisions, highlights areas we may have missed and even sparks the routes of our own creativity. Yet, the...

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Top 10 Takeaways From Brighton SEO

Top 10 Takeaways From Brighton SEO

 • Insights

Our Performance Marketing team headed down to Brighton for the first in-person Brighton SEO conference since 2019! From enjoying the surprisingly warm weather, independent restaurants, and beach views from the pier – we took away some fantastic insights from excellent speakers! We cannot wait to catch up on the remaining talks and implement some key...

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The Google Ads 3 Strike Rule – What To Expect and How To Avoid

The Google Ads 3 Strike Rule – What To Expect and How To Avoid

 • Insights
google

On July 20th 2021, Google announced their new three strike system for Google Ad account users, in order to prevent harmful ads from showing on its platform. Whilst the fundamental elements Google’s restrictions are not new, the method in which these specific policies will be enforced have yet to be seen. Therefore, having knowledge of...

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Marathon Performance

Marathon Performance

 • Insights
David Weir in London Marathon 2017 (by Mark Shearman)

Over the weekend, Vivid was proud to deliver a range of results-driven marketing activity during the 2020 London Marathon. This project was developed from the strategic partnership between our client, Eastern Adaptations and British Paralympic wheelchair athlete David Weir CBE. As a leading mobility organisation, Eastern Adaptations provide a wide range of solutions with a...

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