Brand Direction

Ever so concisely, we capture a brand's DNA through its essence and proposition. This creative blueprint ensures all messages and communications inside and outside of the brand are compelling and consistent.

Beauty is in the eye of the beholder

We use our proven brand wheel to capture and craft your brand direction. We’ll establish a set of statements that define the brand essence, brand position and value proposition for you. We can out-smart your competition with a creative blueprint that’s fit for the future.

Brand essence

The overarching ‘idea’ captured in a phrase. This represents what your brand stands for and drives your internal culture. The culture your brand emanates drives the external perception of your brand. So it’s critical that the customer experience across all your branding material is consistent.

Brand position

This is the unique position your brand commands. It defines the unique elements of your products and services which excite potential customers.

Brand value proposition

A unique brand introduction statement that differentiates you from your competitors. This statement acts as your brand promise and provides a compelling reason to buy from you.

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