Carrs
Carrs Intro
We’ve been working with Carrs Silverware and their portfolio of luxury brands for almost a decade. On their brand journey we have collaborated with Harrods, Selfridges and Mappin & Webb to champion their retail presence.
Osborne Intro
Our first commission was to reposition the Osborne brand in the luxury Silver Room at Harrods against the Parisian giant Christofle, and new entrant to the market, Aston Martin.
Our response was to create a new brand identity, luxury brand book and a suite of adverts aimed exclusively at Harrods Black Tier customers.
Osbornes Brochure 1
Osbornes Brochure 2
Osbornes Brochure 3
Osborne Tableware
Carrs Logo
Carrs Intro
Following the success of the Osborne brand we were asked to reposition the Carrs brand itself, which has a wide portfolio of cutlery, tableware and giftware.
Carrs tableware
We created a new brand identity and commissioned photography to build a suite of iconic imagery to convey the heritage of Carrs manufacturing in Sheffield.
”Vivid’s work for Carrs and Osborne has been truly revolutionary for both brands. They have taken two very historical brands and completely repositioned them in the market place adding energy and flair!“
Trade Marketing Director, Harrods
Carrs tableware
”The advertising produced for the Harrods magazine has been inspiring and extremely creative as well as commercial! Congratulations to Vivid for producing such incredible results!“
Trade Marketing Director, Harrods
Carrs Harrods photo gallery
Carrs Harrods photo gallery
Carrs Harrods photo gallery
”Luxury is defined by wealthy customers as the best in design, quality, craftsmanship and service, all combined into an extraordinary experience that is truly relevant, both functionally and emotionally.“
Milton Pedraza. CEO Luxury Institute 2012
Carrs Cutlery Collection
Carrs Slidesorter
Taking the world famous Carrs Silverware brand into the high-end hotel and restaurant market required a distinct strategy to engage hoteliers and Michelin starred restaurants. We created a beautiful brochure and responsive website that oozes with quality.
Carrs Tableware brochure
Carrs Tableware brochure
Carrs Tableware set
Carrs Tableware set
Carrs Tableware set