Brand and POS Case Study - Carrs Silverware

Carrs

Carrs Intro

Sheffield Steel, Silver and Gold

We’ve been working with Carrs Silverware and their portfolio of luxury brands for almost a decade. On their brand journey we have collaborated with Harrods, Selfridges and Mappin & Webb to champion their retail presence.

Osborne Intro

Pride of Place in Harrods

Our first commission was to reposition the Osborne brand in the luxury Silver Room at Harrods against the Parisian giant Christofle, and new entrant to the market, Aston Martin.

Our response was to create a new brand identity, luxury brand book and a suite of adverts aimed exclusively at Harrods Black Tier customers.

Osbornes Brochure 1

Osbornes Brochure 2

Osbornes Brochure 3

Osborne Tableware

Carrs Logo

Carrs Intro

Carrs – with a contemporary edge

Following the success of the Osborne brand we were asked to reposition the Carrs brand itself, which has a wide portfolio of cutlery, tableware and giftware.

Carrs tableware

We created a new brand identity and commissioned photography to build a suite of iconic imagery to convey the heritage of Carrs manufacturing in Sheffield.

”Vivid’s work for Carrs and Osborne has been truly revolutionary for both brands. They have taken two very historical brands and completely repositioned them in the market place adding energy and flair!“
Trade Marketing Director, Harrods

Our relationship continues to shine

Carrs tableware

”The advertising produced for the Harrods magazine has been inspiring and extremely creative as well as commercial! Congratulations to Vivid for producing such incredible results!“
Trade Marketing Director, Harrods

Carrs Harrods photo gallery

Harrods - Luxury Home Rooms

It was the opportunity of a lifetime and an immense privilege for our team to be involved in the design and build of Carrs' concession inside the world’s most famous retail store.

”Customers are wanting a deeper involvement and connection to the pieces they buy and the way they buy them. The environment will need to be deliver against a defined set of luxury codes that reflect this need and want.“
Trade Marketing Director, Harrods

”Luxury is defined by wealthy customers as the best in design, quality, craftsmanship and service, all combined into an extraordinary experience that is truly relevant, both functionally and emotionally.“
Milton Pedraza. CEO Luxury Institute 2012

Carrs Cutlery Collection

Carrs Slidesorter

Carrs launch hotel and restaurant division

Taking the world famous Carrs Silverware brand into the high-end hotel and restaurant market required a distinct strategy to engage hoteliers and Michelin starred restaurants. We created a beautiful brochure and responsive website that oozes with quality.

Carrs Tableware brochure

Carrs Tableware set