Club GT Events

Supercars on tour

Club GT Events take small groups of Supercar owners through some of Europe’s most breath-taking scenery on exclusive and extraordinary European driving tours. This encompasses access to FIA spec racetracks, deluxe spa hotels, fine-dining establishments and private factory tours to provide you with the ultimate opportunity to live your dream behind the wheel.

CHALLENGE

For almost a decade Club GT have delivered European driving tours to some of our most passionate Supercar owners. However, it was their branding that didn’t present this truly unique and exhilarating experience in the best light. Vivid was tasked with repositioning Club GT to create a visual identity, including designing and developing a new website to align the brand with a cultured and discerning audience.

STRATEGY

Inspired by racetracks, a stylised marque made up of interlocking ‘G’ and ‘T’ letter forms was designed to lead brand messaging on all applications. Instantly iconic, the logo differentiates Club GT Events from its competitors with a mature, luxury colour palette. To capture the true personality of the brand a new bespoke website was scoped to position them as market leaders in Supercar driving tours.

SOLUTION

A beautifully designed website uses a selection of stunning images to help connect an educated audience with the brands new direction and future aspirations. A real insight into Club GT uses smooth animation techniques to deliver a luxury feel and enhanced user experience.