Conrad Blandford

Increasing the profile of a local legend

When we won the Digital Direction funded project work for leading Sheffield Salon, Conrad Blandford earlier this year, we knew it just needed a little love to boost its image on the digital waves.

Solution

Aiming to extend the high level of in-salon care and advice to their clients, the primary communications tool was a slick email campaign. Featuring all the latest industry news, offers, product recommendations and video tutorials. It’s everybody's monthly guide to what’s hot and what’s not was delivered straight to their inbox.