How do you ensure a client's products are not left unspecified in the catch all 'electrical accessories' budget? Through intelligent market research we unearthed the core issues that needed addressing to educate the market.
Following qualitative telephone research with distributors and direct end customers we presented our case back to the board of directors. Much to the surprise of the managing director we got the green light to go ahead with the full re-brand and delivery of a whole suite of marketing communications.
Holding Power is our positioning line for Ellis – it is their guarantee to customers that Ellis cable cleats will contain short circuit forces to protect people, power and plant. As part of the re-brand we have created a product brochure, black book – guide to cable cleats, email campaigns and a multilingual website. Following re-brand and ongoing communications campaigns, turnover has increased by 40%.