When SEO agency Ignition wanted to get noticed - they came to us for a door opening strategy using direct mail. Just goes to prove that digital marketing is not a stand alone strategy.
Send one, get one back. That was our remit with their direct mail campaign designed to get them noticed and open doors. We created a concept based on a promotional boomerang that was attached to a backer card as the delivery mechanism.
The results were extraordinary. Getting noticed was the easy part, following up on the flood of enquiries required a lot more effort and determination.