Krehalon

A new brand identity and online presence for a global leader in its field

Krehalon are the seal of quality in the fresh food, shrink packaging industry. Delivering innovative food packaging that maximise shelf life and visual appeal. With a global network they manufacture and distribute products worldwide.

Challenge

Although established within the industry, Krehalon was in need of a re-brand. A visual identity that aligned the international sales organisations. Reflecting the forward-thinking company and promoting the innovative culture. The website needed to show users all the services and solutions available to them.

Strategy

Brand workshops in Holland, France and the UK were the starting point for the rebrand. These provided a clear understanding that enabled the creative process to begin. The branded experience, featuring logos, colours, typography and photography was created. This enabled us to show how the new brand would be rolled out across all key areas.

Solution

The logo was created with the dominant K, that is wrapped, signifying packaging protection. The < extends to form Q shape, highlighting the quality aspirations of the client. The sun blushed ‘less than sign’ is highlighted alongside the stem of the K. Representing ‘less is more’. Krehalon’s film technology results in less packaging waste and higher output per unit. On launch, page views on the new website increased by 108%.