Morgan Highfield & Land

Prestige Car Leasing

Morgan Highfield & Land are experts in Prestige Car Leasing.

Prestige Car Leasing is a phrase defined by Morgan Highfield & Land and explains how it’s possible to lease a premium brand car from an alluring range of Mercedes-Benz, Porsche, BMW, Jaguar, Audi, Land Rover & Range Rover cars. MHL is a boutique-style, one to one Prestige Car Leasing experience – where clients appreciate specialist knowledge about the products we offer, whilst still wanting a competitive price.

Challenge

We were briefed by MHL to create a fresh brand identity and build a new industry leading website to cement their position as Prestige Car Leasing Experts. The emphasis was on improving the user experience, making the new website really fast with an emphasis on SEO, and more responsive to their needs and requirements by interacting with third party software.

Strategy

A new UX strategy informed the redesign of a stunning new website with a strong focus on performance. Using the latest web technology including React and Gatsby JS we delivered a lightning fast website.

Result

The website excels in performance and usability. The unique lease builder page https://www.prestige-car-leasing.co.uk/mercedes-benz/amg/gt/ allows customers to interact with their favourite prestige car brands to obtain a real-time tailored quote. The whole website gives customers access to some of the best deals in the market. Core to the entire strategy was in depth market analysis regarding SEO and on-site optimisation of content and code to ensure the website acts as a valuable business tool - reducing back end administration and maximising sales opportunities.

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