Oliver & Co

A new brand and packaging suite for a maverick furnishings start-up

Selling soft furnishings might sound like a comfortable way to make a living, but high-end products come with high expectations.

Challenge

London-based start up business, Oliver & Co, had a vision. To become an exclusive brand, selling bespoke decorative cushions made in the UK from the finest materials. What it needed was an equally luxurious brand and packaging to seal the deal.

Strategy

We developed a brand wheel and logo design to position the firm and establish a link between its traditional name and the people who buy its products.

Solution

A theme was established entitled ‘Truly Yours’ that evoked femininity, desirability and exclusivity, whilst reminding the customer that her particular cushion is unique. The packaging had to reflect this ultimate luxury experience, so we developed a clamshell box that opened to reveal the product nestling on an inset presentation tray. It was wrapped in branded tissue paper and finished with a seal around the top.