Ovo

A new name and brand for one of the UK's leading interior design companies

Structural Interiors found themselves punching well under their weight in the world of commercial fit-out. We were drafted in to make the brand appeal to a very discerning customer base with a national reach.

Challenge

With a brand review under our belt we were able to advise on a company name change. Because the majority of customers did not identify the name Structural Interiors with the high end architectural design services that they offer, we crafted a new proposition: putting the heart and soul into spaces.

Solution

The new brand name OVO was inspired from the latin name for egg. A unique tailored space. A protective environment. Timeless. Strength. Succinct with perfect symmetry. The optimum object: beautiful simplicity and fit for function.