Pandrol

Taking a global leader to the next level

Pandrol group is the world's leading rail infrastructure brand. with operating companies globally the group needed a strong, consistent corporate look and feel across all of their communications worldwide.

Challenge

The focus was to raise awareness of Pandrol’s high speed rail credentials amongst key influencers and decision makers with the procurement with limited budgets available, this multi-channel but targeted approach is forecast to deliver in excess of 20 million impressions to provide high-visibility within our target audience.

Strategy

We first carried out an in-depth research project to identify opportunities within the HS2 procurement process and assess the cost-effectiveness of multiple digital channels.

Solution

Our work with Pandrol Group has grown to span the globe – reaching out to all major continents. From providing local brand support in the UK we have established ourselves as brand guardians for the wider group on and offline. Over the last two and a half years we have helped Pandrol create a powerful and consistent brand which culminated in the development of their first ever brand book. The beautiful book was launched in Lille at their annual conference, where we also presented the future of their digital strategy to a worldwide audience of Pandrol delegates. A copy of the book was also hand delivered to the CEO of their parent company Delachaux.

”We feel confident our brand is in safe hands, the team at Vivid have a proactive approach that is based on sound knowledge and experience and over the past three years they have done an excellent job in supporting our print and digital demands across our global business.“

Marketing Director – Pandrol Track Systems