Pictorial Meadows

A flourishing new brand identity and online presence

Pictorial Meadows are experts and market leaders in the design and creation of beautiful meadows and landscapes. Their clients include councils and commercial organisations, together with sports venues and land owners. Pictorial Meadows create stunning planting displays across the UK and throughout Europe.

Challenge

Established over 20 years ago, Pictorial Meadows needed a new identity to engage a wider audience and grow their business. The promotion of pioneering new meadows that advocate social and environmental change was key.

Strategy

Pictorial Meadows selected us to undertake the company rebrand. The first step was the brand strategy, followed by creation and implementation of the brand. We were briefed to celebrate the role the client plays transforming spaces from ‘grey to green’.

Solution

The organic logotype incorporates the ‘grey to green’ ethos. The supporting palette and graphics give the brand a fresh inspirational feel. The new website launched with our SEO, testing and optimisation service. Resulting in a 430% increase in page views for the first month, compared to the same period the previous year.