The University of Sheffield asked Vivid to create a new crafted identity and video/animation that they could use as a key marketing tool at an upcoming Public Engagement Event. These pieces were crucial to engaging the public and creating conversations around the risks and benefits of sharing personal health data.
Vivid created transparent key messaging for the public, making technical scientific research easy to understand for everyone. An initial scoping session with the University team covered the important elements to define clear objectives and how they will be measured.
Through meticulous planning and, careful consideration throughout each phase, alongside user testing, Vivid effectively created assets for the team to use at the event and that will support the wider campaign during 2021 and beyond.
