Our wealth of experience with the University of Sheffield research programmes offered Vivid a great opportunity to collaborate with the Sheffield Innovation Programme. SIP is a regional initiative which aims to stimulate business growth and promote relationships with SME’s by providing access to a broad range of academic expertise and university facilities.
Through scoping workshops with the team to discover how SIP services can be best accessed and used, Vivid created a new brand and marketing comms to help communicate this innovation and expertise to SME’s in our region.