Re-branding Sport England’s National Mountain Sports Centre

We are really happy to have been appointed by Sport England and the Mountain Training Trust to develop a brand identity for Plas y Brenin and the world-class adventure sport training it offers. We’ll be developing the brand following an extensive period of research with staff, stakeholders and customers, exploring the real value of the place, people and provenance.

Set in the heart of Snowdonia, Plas y Brenin is a unique location offering the very best of training to other trainers and outdoor enthusiasts, from mountaineers to kayakers. With a reputation for exceptional standards in training and expertise, Plas y Brenin’s brand must reflect both an earthiness and sense of adventure, and genuine quality and credibility. The new branding will support the strategic objectives of the organisation.