Free £1200 Google Ad Credits (Promotional Offer)
Google currently offers £1,200 in free credit for new clients when you spend £2,400 or more on your first campaign. There is no better time than the present to use Google Ads with this new scheme.
In the world of digital advertising, Google reigns supreme. Its platform offers an unparalleled opportunity for businesses looking to captivate their target audience with their products and services. By strategically positioning your brand where potential customers are active online, you can increase site traffic and drive more sales.
To increase your chances in generating leads and conversions, it’s essential to focus on enhancing the quality of those leads and optimising your Ads to perform at their best. As a Google Select Partner Agency, we work with a variety of clients to maximise ROI through cross –platform advertising and impactful campaigns. Backed by years of expertise, we are here to help make this easier for you.
Reach out to take advantage of this offer whilst it lasts – Offer expires 12th June – [email protected]
New to Google Ads or wondering what types of Google Ads there are?
We know that Google Ads can sometimes feel daunting at first glance, but there’s no need to worry!
Check out our handy guide to the different types of Google Ads that you can use to help level up your digital marketing strategy…
Search Ads: Search Ads are the most fundamental form of Google advertising, with ads appearing at the top and bottom of Google search engine results pages. You will have almost certainly seen these Ads when searching things on Google. Their prominence is highly considered as a key contributing factor towards their success for advertisers.
These ads are triggered by keywords relevant to the user’s search query, making them highly targeted and effective in reaching potential customers who are actively seeking products or services. With the implementation of strong ad copy and strategic keyword selection, businesses can capture the attention of search users and drive significant traffic to their websites.
Shopping Ads: Shopping Ads, sometimes known as Product Listing Ads (PLAs), enable UK businesses to promote their products directly within Google Search results and the Google Shopping tab.
If you use Google, you will have seen Shopping Ads when doing some online window shopping. They are extremely hard to miss or avoid and can create a dream scenario for e-commerce brands.
Featuring product images, prices and other relevant details, these Ads provide users with valuable information at a glance, driving engaged customers directly to your website. By optimising product feeds and spending strategically, businesses can enhance the visibility of their offerings all whilst boosting sales through this exceptionally lucrative Ad format.
Display Ads: Display Ads use a diverse range of visual ad formats, which include banners, images and interactive media which is displayed across the Google Display Network (GDN).
The GDN is made up of a substantial 35+ million websites, blogs and apps. This offers extensive reach for those looking to increase their brand visibility whilst generating leads. Through specific audience targeting paired with engaging content, businesses can highlight their offerings to a broader audience and reinforce brand awareness across selected online platforms.
Video Ads: Video Ads have proven to be an extremely powerful tool for capturing audience attention and conveying key brand messages. As the advertising landscape moves more towards a preference for video content, it is important for us as advertisers to keep up with demand.
Primarily located on YouTube, these ads allow UK businesses to deliver immersive storytelling experiences directly to the screens of their target audience.
Whether it’s an in-stream ad played alongside a YouTube clip or an engaging video playing somewhere else on Google’s network, video advertising offers a captivating way to connect with consumers.
App Ads: With the undeniable increase in the use of mobile devices, promoting mobile apps has become viewed as essential for businesses looking to expand their user base.
Google App Ads allow businesses to showcase their apps across various Google owned platforms & domains. These placements include Search, Display, YouTube and the Google Play Store. If you are wanting people to engage with your app, this is the route to take.
Through the correct use of App Installation campaigns and app engagement campaigns, businesses can drive downloads and encourage in-app activity. This in turn can maximise the lifetime value of their app users.
Performance Max Ads: Performance Max is a relatively new goal-based type of Google Ads campaign. These ads types unify access to your ad inventory across Search, Display, Discover, Maps, Gmail, and YouTube. By setting your own conversion goals and using automated bidding, these ads boost online leads and conversions through budget and bid optimisation. With real-time data, you can discover completely new audience segments, increasing your presence across various ad types effortlessly.
Still unsure if Google Ads will work for you? Here’s a few things to consider…
– Google is the world’s most popular Search Engine, with over 3.5 billion searches on a daily basis.
– Google Ads reach over 90% of internet users worldwide.
– Google Ads conversion tracking allows businesses to measure the effectiveness of their campaigns, which contributes towards sensible data-driven decision making.
– Google Ads are commonly considered to have the highest return on investment amongst a wide variety of online advertising options.
– Google’s advanced learning constantly optimise Ad performance, ensuring that businesses achieve the best possible results.
– Conversion rates for search ads can range from 2% to 5% on average, but they can be significantly higher for well-optimised campaigns – Something that Vivid can help with.
In summary, we love Google Ads and together we can make them work best for you.
If you have any questions, get in touch – [email protected]
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