blog

Latest news & insights
from the vivid team.

The Heuristic Traps of Website Rankings: Do I Really Need SEO?

The Heuristic Traps of Website Rankings: Do I Really Need SEO?

 • Tech & Trends

The Heuristic Traps of Website Rankings: Do I Really Need SEO? Our ever-evolving digital landscape has led businesses to believe that bigger budgets are essential to achieve any form of marketing success. From video marketing across social media to costly influencer or e-mail campaigns, while these channels can deliver valuable results, they come at a...

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5 key content and blogging trends for businesses in 2023

5 key content and blogging trends for businesses in 2023

 • News
Content writing trends in 2023.

Find useful content writing tips and blogging trends for your business to build your successful content strategy today! Blogging for businesses still serves a purpose in today’s modern society. But keeping users engaged and on your website is becoming more and more challenging. So, what measures should businesses take to entice their readers?  Whether it’s...

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Our Digital Marketing Agency Grows As We Recruit Once Again.

Our Digital Marketing Agency Grows As We Recruit Once Again.

 • News
New Account Manager at marketing creative agency.

We’re delighted to welcome, Hannah D’Arcy, as our newest addition to our digital marketing agency. Hannah will be joining Vivid Creative as an Account Manager bringing her experience from working in other creative digital agencies.  Hannah started her career as a Studio Assistant and steadily worked her way to an Account Manager. She said: “Working...

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Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs)

 • Tech & Trends

In our latest Tech N Trends, we talk about Progressive Web Apps (PWAs) and their growing popularity. There’s an app for that… Is a throwback phrase you occasionally may hear someone say, probably ironically, when searching for information. More likely you’ll hear ‘we need an app for that’ when discussing how to launch a new...

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A look into the rebrand of a global icon

A look into the rebrand of a global icon

 • Tech & Trends

In our latest Tech N Trends, we take a look at the rebrand of a global icon.   Here’s a question for you. Whose logo is this? How about this one? Now this one? It goes without saying there has been a rebrand of Harley-Davidson! Rebrands are notoriously difficult to pull off successfully without thoroughly...

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Christmas TV Ads 2022: Marketing tips to kick off your Christmas marketing campaign

Christmas TV Ads 2022: Marketing tips to kick off your Christmas marketing campaign

 • News
Christmas campaigns

Dive into our favourite Christmas TV ads for 2022 and get marketing tips for your Christmas marketing campaign. Now that Black Friday is over, brands turn their focus to wholesome Christmas marketing campaigns. Some have shared festive TV ads and others have taken to social media. But some have not yet started. And that’s okay!...

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The Future of SEO: Google’s Helpful Content Update

The Future of SEO: Google’s Helpful Content Update

 • Tech & Trends

In our latest Tech N Trends blog, we talk about Google’s search engines, the helpful content update and really delve into the future of SEO. What’s the most frustrating aspect of searching for something on Google? We’d bet good money that on most people’s lists would be a search result which sends you to a...

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Our top three Halloween campaigns and marketing strategy ideas

Our top three Halloween campaigns and marketing strategy ideas

 • Seasonal marketing

Brands are expected to make a swift return this spooky season with their excellent Halloween campaigns. From thrills, chills and genius campaign ideas, brands have previously delivered clever marketing campaigns to promote products and leverage the Halloween season.      Halloween insights for marketers With UK consumers expected to spend a total of £687 million this...

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Welcoming our newest recruit to the Performance Marketing team

Welcoming our newest recruit to the Performance Marketing team

 • Web & Digital
New member to Performance Marketing team

Matheus Barancelli has joined our Performance Marketing team as the Performance Marketing Executive. His typical role as a Performance Marketing Executive involves driving PPC campaigns from planning to execution, optimising campaigns, budget allocation, key performance metrics analysis and monthly reporting. Matheus said: “Being part of a creative team that works in an integrated way is...

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Creative marketing agency recruits again!

Creative marketing agency recruits again!

 • News
New starter, Jessica

We’re excited to welcome our new Office Manager, Jessica Wilson. Her role varies from project management, delegation, organisation, HR, facilities management, admin and finance.  Jessica said: “It’s often a central role that ties a lot of the company together. You usually end up as the mum of the team and a good all-rounder.” With six...

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Creative marketing agency: Q&A with our CEO

Creative marketing agency: Q&A with our CEO

 • News
Creative marketing agency's CEO

In light of Boss’s Day, we’re celebrating the CEO of our creative marketing agency, Vivid Creative. Gerry Arcari, Founder and CEO, speaks about the time Vivid Creative was formed reminiscing on milestones achieved, client work and wins, and valuable learning points. Get to know our CEO and learn more about Vivid Creative in the Q&A...

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5 email marketing trends in 2022

5 email marketing trends in 2022

 • Web & Digital
email marketing

  Long before social media, there was email marketing. And this form of digital marketing is still here today. Creative marketing agencies use email marketing to give their brand a platform to communicate with their existing or future customers. It gives them an opportunity to raise brand awareness, sell products and build customer relationships.  However,...

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