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Latest news & insights
from the vivid team.

The under-16s social media ban: what it means for brands, reach and the rise of AI

The under-16s social media ban: what it means for brands, reach and the rise of AI

 • Insights

The UK has formally banned under-16s from social media. For marketers this is less about whether minors should have access to social media. It is about how reach, audience and content strategy will be affected when millions of users go offline. Following Australia’s lead where a similar ban was implemented in December of last year,...

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Beyond SEO: what the new search acronyms mean for your business

Beyond SEO: what the new search acronyms mean for your business

 • Insights

SEO, AEO, GEO, AIO, AXO. A short guide to search acronyms and what they mean for your business. The whole focus on Search Engine Optimisation (SEO) has shifted. Now there are more acronyms vying for recognition: AEO, GEO, AIO and AXO. A lot of this feels like jargon masquerading as strategy, but at its core...

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One University. Ten years of great work.

One University. Ten years of great work.

 • Insights

We’ve worked with the University of Sheffield in varied and diverse ways over the years – across various departments and disciplines. We’ve communicated with multiple audiences – such as ambulance service providers, art festival attendees, hotel customers and students who require information about their own safety. Each project with the University of Sheffield has had...

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Why a LinkedIn newsletter should be your next marketing move

Why a LinkedIn newsletter should be your next marketing move

 • Insights

Standard LinkedIn posts are here today, gone tomorrow. Posts on LinkedIn are short-lived. The algorithm filters them and for most accounts, only a fraction of people who follow you will see a post in their feed. A LinkedIn newsletter works differently than standard posts. When you publish a new edition, it is delivered directly to...

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Preparing for a new wave – How AI shopping agents will shape commerce

Preparing for a new wave – How AI shopping agents will shape commerce

 • Insights

Ecommerce is transforming In January 2026, Stripe announced its partnership with Microsoft Copilot, bringing in-chat purchasing to one of the world’s largest AI platforms. OpenAI followed suit, providing instant checkout for users in conversations using ChatGPT back in September 2025. Both announcements represent a major development in the way ecommerce happens: AI agents are fast-becoming...

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How LinkedIn Advertising can help to grow your B2B Pipeline

How LinkedIn Advertising can help to grow your B2B Pipeline

 • Insights

Why a B2B pipeline must be cultivated Most B2B organisations see their pipeline grow gradually. People rarely make purchasing decisions based upon input from a single person; instead, they often need to build trust over time through multiple exposures. On average, a single B2B purchase now involves around 13 stakeholders, and 89% of purchases span...

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Marketing Trends 2026: What marketing leaders need to focus on next

Marketing Trends 2026: What marketing leaders need to focus on next

 • Insights

Marketing in 2026 is not about following shiny new tools. It’s about relearning the basics, just with much smarter technology at play. AI has come of age, privacy awareness is rising and consumers want more human, authentic brand encounters. The best marketing leaders will be those who can string these forces together into a cohesive...

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The psychology of colour in branding: 2025’s mood-driven palette

The psychology of colour in branding: 2025’s mood-driven palette

 • Insights

Colour is a portal to emotion, from vibrancy to anger or energy to gloom – its use in advertising and content seems to reach into our consciousness before we are aware of it – influencing our thoughts, emotions and responses. In 2025, colour strategy in digital branding is the sinew that connects ideas and the...

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SEO, GEO or AEO – Your best writing is now your best chance

SEO, GEO or AEO – Your best writing is now your best chance

 • Insights

Are we seeing a great content reset? We’re not here to claim that SEO is dead, and that GEO has killed it. We’re not claiming that some other enigmatic acronym you may have seen is the future of all marketing content writing. There’s a growing sense that content writing may be on the edge of...

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Your website is generating leads, but is email filtering blocking them?

Your website is generating leads, but is email filtering blocking them?

 • Insights

Is your business maximising its lead potential? Here’s the scenario: Your business has invested in a high performing website, you’ve created an effective, multi-channel marketing campaign, utilising varied channels and paid strategies. You’re waiting for leads to come rolling in after many hours of hard work, but nothing comes. The problem might not be your...

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Creating Harmony in the Home for Symphony Group PLC®

Creating Harmony in the Home for Symphony Group PLC®

 • Case study

Creating Harmony in the Home for Symphony Group PLC® Symphony is the UK’s largest privately owned manufacturer of fitted kitchen, bedroom and bathroom furniture. It supplies to residential housing developers, social housing providers, independent retailers and large trade merchants. Vivid has worked in partnership with Symphony for over 8 years and during this time, we’ve...

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Driving Purity with Suiso Power Corporation®

Driving Purity with Suiso Power Corporation®

 • Case study

Driving Purity with Suiso Power Corporation® Suiso® Power is a brand driven by innovation and the quest for sustainable solutions.​ They are based in Yokohama, Japan and Stockholm, Sweden. Suiso’s mission is simple yet powerful: To accelerate the transition to a sustainable energy future by harnessing the potential of hydrogen fuel cells. Kieron Loy introduced...

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