branding

Brand Direction

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Grow Your Brand

Ever so concisely, we capture a brand’s DNA through its essence and proposition. This creative blueprint ensures all messages and communications inside and outside of the brand are compelling and consistent.

Creative Blueprint

We use our proven brand wheel to capture and craft your brand direction. We’ll establish a set of statements that define the brand essence, brand position, and value proposition for you. We can out-smart your competition with a creative blueprint that’s fit for the future.

Let us re-imagine your brand for the future by calling 01142 21 21 21.

 

Grow Your Brand

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Compelling and Consistent

Brand Essence

The overarching ‘idea’ captured in a phrase. This represents what your brand stands for and drives your internal culture. The culture your brand emanates drives the external perception of your brand. So it’s critical that the customer experience across all your branding material is consistent.

Brand Position

This is a unique position your brand commands. It defines the unique elements of your products and services which excite potential customers.

Brand Value Proposition

A unique brand introduction statement that differentiates you from your competitors. This statement acts as your brand promise and provides a compelling reason to buy from you.

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Empowering businesses from brand creation to revenue generation

Read our Google Reviews

Andy Irvine - Partner, Shorts Chartered Accountants

Five gold review stars displayed, representing a Five-star customer review.

A great team with real skill, commitment and specialist knowledge. They have helped take our marketing to a whole new level. Highly Recommended !

Edward Thatcher - CEO, Endeavor 

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Working with Vivid Creative and Gerry has been an absolute pleasure. To help sustain and grow our charitable work, we deliver team development and leadership programmes to commercial businesses. Over recent months Gerry and the Vivid team have generously provided pro-bono support to strengthen our branding, communications and reach into this market.

George Burtoft - Sustainability Analyst ​​​

Five gold review stars displayed, representing a Five-star customer review.

We wanted to completely revamp our old sustainability brochure, and tasked Vivid to create a new strategy document from scratch. Vivid perfectly captured our brand’s vision and turned our long-complicated text and statistics into a stunning, visual, easy to follow document. We’ve received fantastic feedback from our customers, and we couldn’t be happier with the final result!

Giles Polito - Fractional Marketing Director

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I have worked with Gerry and the Vivid team for over 20 years and would recommend them to businesses who want to elevate their brand and drive growth. They are creative and commercial in a very balanced way. They know when the project needs greater creative flare and know when to really focus on ROI. From a Bridgedale repositioning to Rohan retained campaign work and Cycle King digital marketing, the Vivid have always delivered.

Jonathan Billing - Head of Strategic Marketing, Jigsaw24

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I've worked with Vivid for a number of years and they've always delivered.

Maria Piastre - VP, Commercial and Trading

Five gold review stars displayed, representing a Five-star customer review.

Had the most amazing experience working with Vivid as our marketing agency during my tenure as CEO of Metallix Refining. They are able to interpret and showcase your brand on a creative, engaging and innovative way. Would not hesitate engaging them over and over again.

Mel Pengelly - Managing Director, AIT3CH

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I have been working with Vivid for over 18 months now. I sat with Gerry and his team to create our branding and website from the outset of my AI startup. Having a marketing background myself I knew how hard it was to find a company that actually listens and interprets your needs. Well I found them. Vivid Media. Branding helps create not just an image of a company but sets out what journey for that company if it’s done right.

Robert Newton - Head of Marketing, Symphony Group PLC

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Gerry, Jon, Ben and the wider team at Vivid has been helping drive forward our marketing activities for many years now. Their creativity, design ideas, branding and all round marketing support has really elevated our brands. Thanks to the team there for all your great work.

Scott Devonshire - Marketing Director, DURO Yokota

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The highest quality marketing agency. Creative, knowledgeable, confident in taking you in the direction you need to go, deliver results that can drive your company forward as they have done with mine. Highly recommended to anyone looking to take their marketing to the next level, or starting from scratch - either to use Vivid as a sole external source or to work along side an existing marketing team.

Steve Davidson - Digital Marketing Manager, Close Brothers 

Five gold review stars displayed, representing a Five-star customer review.

I had the pleasure of working with Vivid Creative during my time at Close Brothers, and I can confidently say the team consistently delivered exceptional work across every campaign we collaborated on. Their creativity, responsiveness, and attention to detail made them a trusted extension of our marketing function. From campaign support through to delivery, the Vivid team always brought fresh ideas, strong strategic thinking, and a genuine commitment to achieving the best possible outcomes.

Brand Direction Frequently Asked Questions

  • What is brand direction?

    Brand direction is the process of defining how a brand should evolve, communicate and present itself over time. It provides creative and strategic guidance that helps ensure every touchpoint supports the same vision and business objectives.

  • Why is brand direction important?

    Brand direction helps organisations make consistent decisions about design, messaging, campaigns and customer experience. Without clear direction, brands can become fragmented and lose impact across different channels and audiences.

  • What does a brand direction agency do?

    A brand direction agency helps shape the future development of a brand. This can include creative leadership, brand governance, campaign direction, messaging frameworks, visual evolution and guidance on how the brand should be applied across different channels.

  • How is brand direction different from brand strategy?

    Brand strategy defines the foundation of the brand, including positioning, audience and purpose. Brand direction focuses on how that strategy is expressed through creative decisions, communications and ongoing brand development.

  • What is a brand vision?

    A brand vision describes where a brand wants to go and how it wants to be perceived in the future. It provides a long-term focus that helps guide creative, marketing and business decisions.

  • How does brand direction support consistency?

    Brand direction establishes clear principles for how a brand should look, sound and behave. This helps teams create communications that feel connected, regardless of the channel or audience.

  • When should a business review its brand direction?

    Businesses often review brand direction when entering new markets, launching new products, repositioning, experiencing growth or finding that their communications no longer reflect their ambitions.

  • What role does creative leadership play in brand direction?

    Creative leadership ensures that brand activities remain aligned with the overall vision. It helps maintain quality, consistency and relevance across campaigns, content, design and customer experiences.

  • Can brand direction improve marketing performance?

    Yes. Clear brand direction helps marketing teams create more focused campaigns, make better creative decisions and deliver a more consistent experience that audiences can recognise and understand.

  • What makes effective brand direction?

    Effective brand direction combines strategic thinking with creative leadership. It provides enough structure to maintain consistency while allowing flexibility for the brand to evolve and respond to changing market conditions.