Increasing traffic for First Bus Doncaster
A campaign plan and strategy to target the residents of Doncaster across multiple channels.
- Paid Media - PPC, Paid Social and Biddable Opportunties
- Analytics, Data and Reporting
From experience, we know that the most successful companies have a defined strategy behind them. It comes before everything. With this in place, and having understood your ambition, we can match your commercial purpose. Our team will work with you to understand your business, budget, and the marketing goals you’re aiming for. We can then devise and cost the best possible plan.
As an integrated agency, we can draw on a whole range of expertise and insight to really maximise your investment. Your marketing strategy could contain anything from a PPC campaign to a TV ad, and everything in between.
We’ll explore and recommend a mix that will reach furthest, connect deepest and return the most. Our tried and tested approach means we ensure that every decision we make always ties back to the core aims of the campaign, and the strategy at the heart of your brand.
We know that not everyone needs an agency to do all their marketing for them. Sometimes all you need is an upfront strategy that allows you to unlock and maximise the ability of your internal team. At Vivid we provide an unbiased view, enabling you to audit and benchmark your current performance. Whether it’s a launch or a one-off campaign, our consultancy will help you to hone or deliver your strategy.
We offer senior-level consultancy that delivers:
As a truly integrated agency, our aim is to provide you with the best possible solution, shaped to exactly meet your needs.
Define the overarching business aims.
– Quantitate and/or qualitative aims
– How are we tracking against aims?
Understanding the audience, market etc.
– Segment current audience and/or market
– Analyse micro & macro environments
How do we achieve the overarching aim/s?
– Define target segments
-Define positioning, partnerships, process etc.
– Set KPIs
– Tracking requirements / platforms / framework.
Channel selection & mix key campaigns, execution.
– Targeting for each target audience segment positioning & KPIs
Review & optimisation
– Reporting dashboard
– Brand metrics
Organic search is so much more SEO. In our hands it builds a strong return and a long-term legacy in Google for your brand. Our powerful web tools, insights and experience enable us to recommend strategies that will positively impact your online marketing, now and in the future.
Our performance marketing team drive exceptional results across all paid media channels including Google Ads, paid social, affiliates, VOD. We collaborate with brands and deploy integrated campaigns that maximise results and ROI.
Our teams will help you build or improve your tracking solution. We start by aligning the aims of any campaign with performance metrics. Data is fundamental to successful performance marketing.
A new product/service launch requires a highly tactical approach to maximise audience engagement and take up.