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From brand strategy and creative design to websites, SEO and campaigns, we create marketing that delivers lasting commercial results.

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Discover the people, values and thinking behind Vivid Creative, and how we help ambitious businesses grow through creativity and strategy.

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performance marketing

Paid Media

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Generate More Leads

PPC, Paid Social, Display and other biddable opportunties (DOOH, TV, Digital Audio) make up a huge part of what we do here at Vivid Creative. We are confident that we have the skill set to help you with any Paid Media challenge you may have.

Paid Search (PPC) enables brands to elevate their position for core search terms in Google, we carefully manage budgets and bidding startegies to optimise Cost per Click (CPC) and Return on Investment (ROI). Additionally, Paid Social and Display are two of the most effective ways to get your message out there, via adverts appearing on popular Social Media platforms and websites by targeting specific audiences and interests. Our team are driven by results and ultimately that shapes our approach to how we plan, execute, strategise and grow campaigns. We take a holistic view and integrate with the all stakeholder teams so that our Paid Media activity supports your overall marketing objectives and ambition.

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 VIVID-CREATIVE

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Pay Per Click (PPC)

PPC is fundamental to performance marketing. It allows brands to appear for core search terms, without the long-term investment of SEO. As PPC continues to grow within the search engine results pages, it becomes more important to any performance marketing campaign.

But there’s much more to paid search than just PPC. Good paid search campaigns ensure that brands appear at the customer’s point of need. This means any paid search strategy should be able to pivot and offer the best possible ad available – whether that’s text, Google’s display network or using YouTube pre-rolls. It means putting your brand in front of the audiences who want it most.

 

Get Your Business Found

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Paid Social, Marketplaces & Other Biddable Opportunities

PPC is just the tip of the iceberg when we look at wider paid media opportunities. We make recommendations grounded in understanding and experience, including channels such as:

  • Paid social – Facebook, Instagram, Twitter, LinkedIn
  • Display Advertising
  • Affiliate marketing
  • Marketplace marketing – Amazon, eBay
  • And many other opportunities, including working with the likes of Spotify, Adsmart, podcasts and digital out of home

 

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Empowering businesses from brand creation to revenue generation

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Increasing traffic for First Bus Doncaster

case study

Increasing traffic for First Bus Doncaster

A campaign plan and strategy to target the residents of Doncaster across multiple channels.

  • Paid Media - PPC, Paid Social and Biddable Opportunties
  • Analytics, Data and Reporting

Learn More→

Read our Google Reviews

George Burtoft - Sustainability Analyst ​​​

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We wanted to completely revamp our old sustainability brochure, and tasked Vivid to create a new strategy document from scratch. Vivid perfectly captured our brand’s vision and turned our long-complicated text and statistics into a stunning, visual, easy to follow document. We’ve received fantastic feedback from our customers, and we couldn’t be happier with the final result!

Edward Thatcher - CEO, Endeavor 

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Working with Vivid Creative and Gerry has been an absolute pleasure. To help sustain and grow our charitable work, we deliver team development and leadership programmes to commercial businesses. Over recent months Gerry and the Vivid team have generously provided pro-bono support to strengthen our branding, communications and reach into this market.

Andy Irvine - Partner, Shorts Chartered Accountants

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A great team with real skill, commitment and specialist knowledge. They have helped take our marketing to a whole new level. Highly Recommended !

Giles Polito - Fractional Marketing Director

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I have worked with Gerry and the Vivid team for over 20 years and would recommend them to businesses who want to elevate their brand and drive growth. They are creative and commercial in a very balanced way. They know when the project needs greater creative flare and know when to really focus on ROI. From a Bridgedale repositioning to Rohan retained campaign work and Cycle King digital marketing, the Vivid have always delivered.

Jonathan Billing - Head of Strategic Marketing, Jigsaw24

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I've worked with Vivid for a number of years and they've always delivered.

Maria Piastre - VP, Commercial and Trading

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Had the most amazing experience working with Vivid as our marketing agency during my tenure as CEO of Metallix Refining. They are able to interpret and showcase your brand on a creative, engaging and innovative way. Would not hesitate engaging them over and over again.

Mel Pengelly - Managing Director, AIT3CH

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I have been working with Vivid for over 18 months now. I sat with Gerry and his team to create our branding and website from the outset of my AI startup. Having a marketing background myself I knew how hard it was to find a company that actually listens and interprets your needs. Well I found them. Vivid Media. Branding helps create not just an image of a company but sets out what journey for that company if it’s done right.

Robert Newton - Head of Marketing, Symphony Group PLC

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Gerry, Jon, Ben and the wider team at Vivid has been helping drive forward our marketing activities for many years now. Their creativity, design ideas, branding and all round marketing support has really elevated our brands. Thanks to the team there for all your great work.

Scott Devonshire - Marketing Director, DURO Yokota

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The highest quality marketing agency. Creative, knowledgeable, confident in taking you in the direction you need to go, deliver results that can drive your company forward as they have done with mine. Highly recommended to anyone looking to take their marketing to the next level, or starting from scratch - either to use Vivid as a sole external source or to work along side an existing marketing team.

Steve Davidson - Digital Marketing Manager, Close Brothers 

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I had the pleasure of working with Vivid Creative during my time at Close Brothers, and I can confidently say the team consistently delivered exceptional work across every campaign we collaborated on. Their creativity, responsiveness, and attention to detail made them a trusted extension of our marketing function. From campaign support through to delivery, the Vivid team always brought fresh ideas, strong strategic thinking, and a genuine commitment to achieving the best possible outcomes.

Paid Media Frequently Asked Questions

  • What is paid media?

    Paid media is the use of advertising channels where businesses pay to promote products, services or content. Common examples include Google Ads, paid social media, display advertising, video advertising and sponsored content.

  • Why is paid media important?

    Paid media can help businesses reach targeted audiences quickly, generate awareness, drive website traffic and support lead generation or sales objectives. It provides a scalable way to increase visibility and measure results.

  • What does a paid media agency do?

    A paid media agency plans, manages and optimises advertising campaigns across digital channels. Services often include audience targeting, campaign setup, creative recommendations, budget management, performance reporting and ongoing optimisation.

  • How is paid media different from organic marketing?

    Paid media delivers visibility through advertising spend, while organic marketing focuses on earning visibility through content, search optimisation and audience engagement. Many businesses use both approaches together as part of a wider marketing strategy.

  • Which paid media channels should a business use?

    The right channels depend on the audience, objectives and budget. Options may include Google Ads, LinkedIn Ads, Meta Ads, YouTube advertising, display networks and other paid digital platforms.

  • How do you measure paid media performance?

    Paid media performance is typically measured using metrics such as impressions, clicks, conversions, cost per acquisition, return on ad spend and overall return on investment. Measurement should always align with business objectives.

  • What is audience targeting in paid media?

    Audience targeting is the process of identifying and reaching specific groups of people based on factors such as demographics, interests, behaviours, location or intent. Effective targeting helps improve campaign efficiency and relevance.

  • How much budget is needed for paid media?

    The right budget depends on competition, objectives, target audience and campaign scope. A paid media strategy should balance investment with expected outcomes and provide clear measurement of performance.

  • When should a business invest in paid media?

    Businesses often invest in paid media when launching products, entering new markets, generating leads, increasing brand awareness or supporting sales activity. It is particularly useful when results are needed more quickly than organic channels can deliver.

  • What makes a successful paid media strategy?

    A successful paid media strategy combines audience insight, strong creative, clear objectives, effective targeting and ongoing optimisation. The best campaigns continually use data and performance insights to improve results over time.

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