Increasing traffic for First Bus Doncaster
A campaign plan and strategy to target the residents of Doncaster across multiple channels.
- Paid Media
Paid Search (PPC) enables brands to elevate their position for core search terms in Google, we carefully manage budgets and bidding startegies to optimise Cost per Click (CPC) and Return on Investment (ROI). Additionally, Paid Social is one of the most effective ways to get your message out there, via adverts appearing on popular Social Media platforms by targeting specific audiences and interests. Our team are driven by results and ultimately that shapes our approach to how we plan, execute, strategise and grow campaigns. We take a holistic view and integrate with the all stakeholder teams so that our Paid Media activity supports your overall marketing objectives and ambition.
PPC is fundamental to performance marketing. It allows brands to appear for core search terms, without the long-term investment of SEO. As PPC continues to grow within the search engine results pages, it becomes more important to any performance marketing campaign.
But there’s much more to paid search than just PPC. Good paid search campaigns ensure that brands appear at the customer’s point of need. This means any paid search strategy should be able to pivot and offer the best possible ad available – whether that’s text, Google’s display network or using YouTube pre-rolls. It means putting your brand in front of the audiences who want it most.
PPC is just the tip of the iceberg when we look at wider paid media opportunities. We make recommendations grounded in understanding and experience, including channels such as:
We will work with you to understand your business and marketing objectives. Sometimes all you need is a strategy that empowers your internal team. Other times you need hands-on assistance from a real specialist. That’s us.
Organic search is so much more SEO. In our hands it builds a strong return and a long-term legacy in Google for your brand. Our powerful web tools, insights and experience enable us to recommend strategies that will positively impact your online marketing, now and in the future.
Our teams will help you build or improve your tracking solution. We start by aligning the aims of any campaign with performance metrics. Data is fundamental to successful performance marketing.
A new product/service launch requires a highly tactical approach to maximise audience engagement and take up.