marketing

PR Agency in Sheffield

Google logo accompanied by five gold stars representing five-star customer reviews and online reputation.

Manage Your Reputation

Public relations (PR) refers to the practice of managing communication between an organisation and its various stakeholders, including customers, employees, investors, government agencies, media outlets, and the general public.

What is Public Relations?

The primary goal of PR is to build and maintain a positive image of the organisation, its products or services, and its reputation.

We use a range of tactics to achieve these goals, such as media relations, social media management, crisis communication, event planning, and community engagement.

Most importantly we engage in strategic planning, research, and analysis to ensure that our communication efforts are effective and aligned with your organisation’s overall objectives.

Overall, PR is an important tool for organisations to manage their reputation, build trust with stakeholders, and promote its brand or mission.

Two people sat a table looking at a tablet

Our PR strategy

When we work with a client, we want the process to be as straightforward as possible and is usually involves the following steps:

  • Identifying your needs and goals: We want to understand your business objectives and communication needs. We will research and analysis your competitors, target audience, and key stakeholders to develop a comprehensive understanding of your industry.
  • Develop a strategy: Based on our understanding of your needs, we will put together a PR strategy that outlines the goals, target audience, messaging, tactics, and metrics for success. Tactics may include a combination of media relations, social media, events, content creation, and other elements of the marketing mix.
  • Execution: Once the strategy is approved we will begin to execute the plan, including creating content, reaching out to media outlets, managing social media accounts, planning events, and engaging with stakeholders.
  • Measurement and evaluation: Throughout the execution process, we measure and evaluates the effectiveness of the tactics, using metrics such as media coverage, social media engagement, website traffic, and stakeholder feedback. We use this information to refine the strategy and tactics as needed.
  • Reporting: We provide regular reports that detail the results, including media coverage, social media engagement, and other metrics. This information may also provide recommendations for future communication efforts.

Throughout this process, we will work with you to ensure that our strategy is aligned with your overall business goals and objectives.

 

Manage Your Reputation

Your Sheffield PR agency

Vivid Creative is a Sheffield-based agency that offers brand and marketing services.

Founded in 1999, Vivid is one of the oldest creative marketing agencies in the whole of the UK.

As one of the most experienced marketing agencies, we have learned to adapt over time and to use the latest strategies to help companies get more business.

Based on our experience, most businesses require an integrated marketing approach, rather than just one channel.

As opposed to most agencies, Vivid offers the full package – from PR and brand strategy through to web and performance marketing.

At Vivid Creative, we understand that every company is different and that’s why we work with flexible retainers, which allow us to allocate budget to different channels each month to get the best return for our clients.

This approach means that we often offer a PR service, which is integrated with other channels, such as PPC, paid social, SEO solutions, and social media.

Jon Dickens & Gerry Arcari discussing things in the Vivid meeting room

Empowering businesses from brand creation to revenue generation

Read our Google Reviews

Jonathan Billing - Head of Strategic Marketing, Jigsaw24

Five gold review stars displayed, representing a Five-star customer review.

I've worked with Vivid for a number of years and they've always delivered.

Giles Polito - Fractional Marketing Director

Five gold review stars displayed, representing a Five-star customer review.

I have worked with Gerry and the Vivid team for over 20 years and would recommend them to businesses who want to elevate their brand and drive growth. They are creative and commercial in a very balanced way. They know when the project needs greater creative flare and know when to really focus on ROI. From a Bridgedale repositioning to Rohan retained campaign work and Cycle King digital marketing, the Vivid have always delivered.

George Burtoft - Sustainability Analyst ​​​

Five gold review stars displayed, representing a Five-star customer review.

We wanted to completely revamp our old sustainability brochure, and tasked Vivid to create a new strategy document from scratch. Vivid perfectly captured our brand’s vision and turned our long-complicated text and statistics into a stunning, visual, easy to follow document. We’ve received fantastic feedback from our customers, and we couldn’t be happier with the final result!

Edward Thatcher - CEO, Endeavor 

Five gold review stars displayed, representing a Five-star customer review.

Working with Vivid Creative and Gerry has been an absolute pleasure. To help sustain and grow our charitable work, we deliver team development and leadership programmes to commercial businesses. Over recent months Gerry and the Vivid team have generously provided pro-bono support to strengthen our branding, communications and reach into this market.

Andy Irvine - Partner, Shorts Chartered Accountants

Five gold review stars displayed, representing a Five-star customer review.

A great team with real skill, commitment and specialist knowledge. They have helped take our marketing to a whole new level. Highly Recommended !

Mel Pengelly - Managing Director, AIT3CH

Four gold review stars displayed, representing a four-star customer review.

I have been working with Vivid for over 18 months now. I sat with Gerry and his team to create our branding and website from the outset of my AI startup. Having a marketing background myself I knew how hard it was to find a company that actually listens and interprets your needs. Well I found them. Vivid Media. Branding helps create not just an image of a company but sets out what journey for that company if it’s done right.

Maria Piastre - VP, Commercial and Trading

Five gold review stars displayed, representing a Five-star customer review.

Had the most amazing experience working with Vivid as our marketing agency during my tenure as CEO of Metallix Refining. They are able to interpret and showcase your brand on a creative, engaging and innovative way. Would not hesitate engaging them over and over again.

Robert Newton - Head of Marketing, Symphony Group PLC

Five gold review stars displayed, representing a Five-star customer review.

Gerry, Jon, Ben and the wider team at Vivid has been helping drive forward our marketing activities for many years now. Their creativity, design ideas, branding and all round marketing support has really elevated our brands. Thanks to the team there for all your great work.

Scott Devonshire - Marketing Director, DURO Yokota

Five gold review stars displayed, representing a Five-star customer review.

The highest quality marketing agency. Creative, knowledgeable, confident in taking you in the direction you need to go, deliver results that can drive your company forward as they have done with mine. Highly recommended to anyone looking to take their marketing to the next level, or starting from scratch - either to use Vivid as a sole external source or to work along side an existing marketing team.

Steve Davidson - Digital Marketing Manager, Close Brothers 

Five gold review stars displayed, representing a Five-star customer review.

I had the pleasure of working with Vivid Creative during my time at Close Brothers, and I can confidently say the team consistently delivered exceptional work across every campaign we collaborated on. Their creativity, responsiveness, and attention to detail made them a trusted extension of our marketing function. From campaign support through to delivery, the Vivid team always brought fresh ideas, strong strategic thinking, and a genuine commitment to achieving the best possible outcomes.

Other marketing services

PR Sheffield Frequently Asked Questions

  • What does a PR agency do?

    A PR agency helps organisations manage their reputation, communicate with key audiences and secure media coverage. Services can include media relations, press releases, crisis communications, thought leadership, stakeholder engagement and strategic communications planning.

  • Why is public relations important?

    Public relations helps businesses build credibility, increase visibility and strengthen relationships with customers, stakeholders and the media. Effective PR supports reputation management and helps organisations communicate their messages more effectively.

  • What services does a PR agency in Sheffield provide?

    A PR agency in Sheffield can provide media relations, press office support, content creation, crisis communications, event promotion, stakeholder engagement, social media support and integrated communications campaigns tailored to regional and national audiences.

  • How is PR different from advertising?

    Advertising involves paying for media space, while PR focuses on earning attention through media coverage, industry influence and strategic communications. Both can work together, but PR often carries additional credibility because messages are communicated through independent channels.

  • How do press releases support PR campaigns?

    Press releases provide journalists with newsworthy information about a business, product, event or announcement. They can help generate media coverage and ensure key messages are communicated consistently.

  • What is crisis communications?

    Crisis communications involves managing communications during challenging situations that could affect an organisation’s reputation. A clear crisis communications strategy helps businesses respond quickly, accurately and confidently.

  • How do you measure PR success?

    PR success can be measured through media coverage, audience reach, share of voice, engagement, website traffic, brand awareness and reputation indicators. Measurement should align with overall business and communications objectives.

  • When should a business invest in PR support?

    Businesses often invest in PR support when launching products, entering new markets, managing reputation, seeking greater visibility or responding to significant organisational change.

  • What makes a successful PR strategy?

    A successful PR strategy combines clear objectives, compelling stories, strong media relationships, consistent messaging and ongoing evaluation. It should support wider business goals while building long-term credibility and trust.