marketing

SEO Services in Sheffield

Vivid Creative is a leading SEO agency based in Sheffield, UK. Our SEO services include: technical SEO, content and media development, and digital PR.

What is SEO?

Organic search, also known as SEO, is an important digital marketing channel to drive brand awareness, traffic and conversions.

In the right hands, search engine optimisation can build a long-term legacy in Google for your brand. SEO is a longer term tactic that allows us to build authority in a website through multiple approaches and techniques.

These approaches include things like: technical SEO, content optimisation, content marketing, keyword research, local SEO, and international SEO.

In addition to traditional technical and content strategies, offsite link building plays a key role in SEO. Link gap analysis and brand mentions outreach can be used to acquire relevant backlinks. Digital PR campaigns can compliment quick-win link building techniques through earned media.

All in all, the 3 pillars of any SEO campaign are technical health, content, and backlinks. All these elements are crucial for any website to rank in search engines.

Quite simply, organic search doesn’t stop when your ads stop. It’s a long-term tactic that builds momentum and adds a high level of sustainable value to your site, over time.

man working on SEO at Vivid Creative

Our SEO Strategy

Organic search can be broken down into three key areas:

  • Crawlability and Indexability – technical SEO and site structure
  • Usability and Usefulness – onsite content and UX
  • Trust – offsite content, coverage (links) and brand

All of these elements matter in securing long-term success, so our team will work with you to identify the best opportunities for your site to deliver in the most effective way.

Every website is different and that’s why Vivid develops a tailored strategy for each organic search campaign.

As a leading SEO agency, we have worked with many challenging websites. In some instances, we have dealt with complex technical challenges, which required a new site structure.

In some cases, we have focused on offsite link building to build authority, brand awareness and trust.

Finally, content always plays an important role in our SEO campaigns. Without high-quality, relevant and useful content, you will struggle to rank in search engines.

Plus, helpful content will connect with your audience and convert at a higher rate than content that is written for search engines rather than people.

Read more: Google’s helpful content update

Integrated Solutions

Organic search can be the window to a brand’s performance. Most organic data sits outside walled gardens. This means we can spot opportunities and suggest changes that will impact and enhance all of your marketing.

The key is blending paid search with organic. With both combined, working hard alongside each other, you can move forward with a marketing strategy that makes the best use of your budget.

As an integrated agency, we combine our expertise to help you explore:

  • If you’re bidding on a term you rank first for
  • What areas and products are driving the biggest returns
  • If people are visiting via Organic Search after a Paid Ads
  • What SEO techniques could be used to improve PPC performance
  • How to use PPC to test content performance, before investing in organic
Marketing Executive working at SEO company - Vivid Creative.

Your Sheffield SEO Agency

Vivid Creative is a Sheffield-based SEO agency that offers brand and marketing services.

Founded in 1999, Vivid is one of the oldest creative marketing agencies in the whole of the UK.

As one of the most experienced marketing agencies, we have learned to adapt over time and to use the latest strategies to help companies get more business.

Based on our experience, most businesses require an integrated marketing approach, rather than just one channel.

As opposed to most agencies, Vivid offers the full package – from brand strategy and web, to performance marketing.

At Vivid Creative, we understand that every company is different and that’s why we work with flexible retainers, which allow us to allocate budget to different channels each month to get the best return for our clients.

This approach means that we often offer SEO solutions, which are integrated with other channels, such as PPC, paid social, PR, and social media.