Organic search is more than just SEO. In the right hands, it can build a long-term legacy in Google for your brand. SEO is a longer term tactic that allows us to build authority in a website through multiple different approaches and techniques. These approaches and techniques include things like: Technical SEO, Content Optimisation, Content Marketing, Keyword Research, User Research, Page Speed Optimisation, International SEO, Log File Analysis, Competitor Audits, SERP analysis, Industry Analysis, SEO Strategy, Content Strategy, Link Gap Analysis, Earned Media and offsite link building.
Quite simply, organic search doesn’t stop when your ads stop. It’s a long-term tactic that builds momentum and adds a high level of sustainable value to your site, over time.