performance branding

Product Launches

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Gain Immediate Traction

To stay ahead of the game we positively encourage brands to constantly innovate their products and services. In turn, this requires a considered launch mechanism to gain immediate traction from the get-go!

Tactical Approach

A new product/service launch requires a highly tactical approach to maximise audience engagement and take up. A carefully considered plan of attack is how we roll – using every angle and opportunity available to us we’ll create a tailored campaign that everyone will know about.

 

Create a Tailored Campaign

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Plan and Deploy

We will plan and deploy a launch strategy to ensure maximum market penetration.

We will achieve this by creating a compelling proposition and creative assets. We will use thorough planning and impeccable timing, paired with killer execution and tactical delivery that is unforgettable.

Call us today on 01142 21 21 21.

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Empowering businesses from brand creation to revenue generation

Read our Google Reviews

Robert Newton - Head of Marketing, Symphony Group PLC

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Gerry, Jon, Ben and the wider team at Vivid has been helping drive forward our marketing activities for many years now. Their creativity, design ideas, branding and all round marketing support has really elevated our brands. Thanks to the team there for all your great work.

Steve Davidson - Digital Marketing Manager, Close Brothers 

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I had the pleasure of working with Vivid Creative during my time at Close Brothers, and I can confidently say the team consistently delivered exceptional work across every campaign we collaborated on. Their creativity, responsiveness, and attention to detail made them a trusted extension of our marketing function. From campaign support through to delivery, the Vivid team always brought fresh ideas, strong strategic thinking, and a genuine commitment to achieving the best possible outcomes.

Scott Devonshire - Marketing Director, DURO Yokota

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The highest quality marketing agency. Creative, knowledgeable, confident in taking you in the direction you need to go, deliver results that can drive your company forward as they have done with mine. Highly recommended to anyone looking to take their marketing to the next level, or starting from scratch - either to use Vivid as a sole external source or to work along side an existing marketing team.

Mel Pengelly - Managing Director, AIT3CH

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I have been working with Vivid for over 18 months now. I sat with Gerry and his team to create our branding and website from the outset of my AI startup. Having a marketing background myself I knew how hard it was to find a company that actually listens and interprets your needs. Well I found them. Vivid Media. Branding helps create not just an image of a company but sets out what journey for that company if it’s done right.

Maria Piastre - VP, Commercial and Trading

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Had the most amazing experience working with Vivid as our marketing agency during my tenure as CEO of Metallix Refining. They are able to interpret and showcase your brand on a creative, engaging and innovative way. Would not hesitate engaging them over and over again.

Jonathan Billing - Head of Strategic Marketing, Jigsaw24

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I've worked with Vivid for a number of years and they've always delivered.

Giles Polito - Fractional Marketing Director

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I have worked with Gerry and the Vivid team for over 20 years and would recommend them to businesses who want to elevate their brand and drive growth. They are creative and commercial in a very balanced way. They know when the project needs greater creative flare and know when to really focus on ROI. From a Bridgedale repositioning to Rohan retained campaign work and Cycle King digital marketing, the Vivid have always delivered.

George Burtoft - Sustainability Analyst ​​​

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We wanted to completely revamp our old sustainability brochure, and tasked Vivid to create a new strategy document from scratch. Vivid perfectly captured our brand’s vision and turned our long-complicated text and statistics into a stunning, visual, easy to follow document. We’ve received fantastic feedback from our customers, and we couldn’t be happier with the final result!

Edward Thatcher - CEO, Endeavor 

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Working with Vivid Creative and Gerry has been an absolute pleasure. To help sustain and grow our charitable work, we deliver team development and leadership programmes to commercial businesses. Over recent months Gerry and the Vivid team have generously provided pro-bono support to strengthen our branding, communications and reach into this market.

Andy Irvine - Partner, Shorts Chartered Accountants

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A great team with real skill, commitment and specialist knowledge. They have helped take our marketing to a whole new level. Highly Recommended !

Product Launch Frequently Asked Questions

  • What is a product launch strategy?

    A product launch strategy is a structured plan for introducing a new product or service to the market. It combines audience insight, positioning, messaging, channel planning and campaign activity to maximise awareness, engagement and commercial impact.

  • Why is a product launch important?

    A successful product launch helps generate awareness, create demand and establish a strong market presence from the outset. It can influence customer perception, sales performance and long-term product success.

  • What does a product launch agency do?

    A product launch agency helps businesses plan, manage and execute launch campaigns. This can include market research, positioning, creative development, marketing strategy, content creation, media planning and performance measurement.

  • What should be included in a product launch plan?

    A product launch plan typically includes audience research, launch objectives, key messages, campaign channels, timelines, content creation, stakeholder engagement and measurement frameworks.

  • How do you identify the right audience for a product launch?

    The right audience is identified through research into customer needs, behaviours, demographics and motivations. Understanding the audience helps businesses create more relevant messaging and launch activity.

  • Which marketing channels work best for product launches?

    The most effective channels depend on the audience, product and objectives. Common options include websites, email marketing, social media, PR, paid media, events, influencer activity and content marketing.

  • How long should a product launch campaign run?

    The duration of a product launch campaign depends on the product, audience and objectives. Many launches include pre-launch, launch and post-launch phases to build momentum and maintain engagement.

  • How do you measure the success of a product launch?

    Success is measured against defined objectives and KPIs. Common measures include awareness, engagement, leads generated, sales performance, media coverage, website traffic and return on investment.

  • When should businesses start planning a product launch?

    Planning should begin well before the launch date. Early planning allows time for research, creative development, content creation, stakeholder alignment and campaign preparation.

  • What makes a successful product launch?

    A successful product launch combines audience insight, strong positioning, clear messaging, coordinated marketing activity and effective measurement. The most effective launches create excitement while delivering measurable business outcomes.

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