British Gypsum's most successful product launch

Our marketing campaign for GLASROC H Tilebacker, staring 'Freddie' the frog, proved to be British Gypsum's most sucessful product launch of all time.
- Brand Strategy
- Integrated Marketing
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To stay ahead of the game we positively encourage brands to constantly innovate their products and services. In turn, this requires a considered launch mechanism to gain immediate traction from the get-go!
We will work with you to understand your business and marketing objectives. Sometimes all you need is a strategy that empowers your internal team. Other times you need hands-on assistance from a real specialist. That’s us.
Organic search is so much more SEO. In our hands it builds a strong return and a long-term legacy in Google for your brand. Our powerful web tools, insights and experience enable us to recommend strategies that will positively impact your online marketing, now and in the future.
Our performance marketing team drive exceptional results across all paid media channels including Google Ads, paid social, affiliates, VOD. We collaborate with brands and deploy integrated campaigns that maximise results and ROI.
Our teams will help you build or improve your tracking solution. We start by aligning the aims of any campaign with performance metrics. Data is fundamental to successful performance marketing.