Marketing Insights & Agency blog

Web design across the globe

January 7, 2013 • Insights

Have you heard people say that web doesn’t abide by geographical boundaries? While this is true in one sense, visiting sites that have been designed for users elsewhere might provide you with a surprisingly different experience. Geographical location hugely affects cultural trends. This means that users from a different country will have different attitudes to...

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Improve engagement by designing for social

December 11, 2012 • Insights

Social media has quickly become a prominent force in the world of digital marketing. Getting Facebook likes, subscriptions and retweets is marketing gold dust in the current climate. It’s easy to get wrapped up in perfecting your Twitter presence or Facebook content without taking the time to implement strategies and features which will bring users...

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How to write compelling web content

November 23, 2012 • Insights

You are currently reading compelling web content. Have I compelled you? One bit of advice you might get is to grab the attention of readers with an arresting first sentence. Another is to use formatting to make your page. 9 Tips to Write Compelling Content Is this easier to scan? There are a lot of...

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Exporting Essentials 2012 – the highlights

November 16, 2012 • Web & Digital

A busy week at the Vivid offices reached its mid-week peak with a jam packed event for Exporting Essentials 2012. We held a free event for people exporting, or looking to export from the UK, about how to communicate your brand effectively online. It was a roaring success (if we do say so ourselves) and...

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International branding in the digital age

November 16, 2012 • Insights

The premise of building an international brand is ambitious and to really succeed in creating a global brand you need to be thinking about how it will translate universally. The rise of digital marketing platforms is also a game changer. It might be easier to make the initial contact with international audiences but it requires...

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What you need to know about user testing

November 6, 2012 • Web & Digital

User testing is an essential step of finishing your website. It can shine a light on problem areas of the site that other kinds of test can’t because it doesn’t give you hard statistics, it gives you the opportunity to observe human interaction with your interface. The process can be surprising, encouraging and potentially a...

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Advertising your website in 2012 and beyond

October 10, 2012 • Web & Digital

Your site is only worth something if people see it. And getting people to visit your website can certainly take a lot of effort these days. With a multitude of ways to advertise, it can be hard to know where to start. Especially if you haven’t had experience in the online industry before. With that...

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PCI compliance – what’s the best route for web owners?

October 8, 2012 • Web & Digital

For developers, the words “PCI compliance” usually conjure up dread and memories of much hardship. Nevertheless, if you’re taking and storing credit card details online, then PCI compliance is something you must know about. Despite being a complex and involved process, PCI compliance not only keeps your website compliant with the law, it can also...

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Designing with conversions in mind

September 27, 2012 • Web & Digital

Designing websites is hard, and designing sites that actually convert can often mean a shift in mindset for some designers. We don’t just design to client requirements and ensure our sites are cross browser friendly; we need to consider how visitors use sites. And more importantly, how we ensure they convert. Ultimately, if our websites...

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Why reviews and ratings are the future of ecommerce websites

September 10, 2012 • Web & Digital

For years we’ve been able to buy everything from jewellery to mountain bikes in a few simple clicks online. To stand out against other ecommerce sites, websites have had to innovate. Customer ratings and reviews have grown in popularity and are set to stand the test of time. They’re great for visitors. And even more...

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Creating a perfect landing page

August 28, 2012 • Web & Digital

Landing pages are hugely important in the internet marketing world, and if your website isn’t using them yet then it’d be a good idea to start. That being said, landing pages are pretty easy to get wrong, and there are few different approaches to the landing page which will yield different results. Below is a...

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Latest news & insights
from the vivid team.

Web design across the globe

Improve engagement by designing for social

How to write compelling web content

Exporting Essentials 2012 – the highlights

International branding in the digital age

What you need to know about user testing

Advertising your website in 2012 and beyond

PCI compliance – what’s the best route for web owners?

Designing with conversions in mind

Why reviews and ratings are the future of ecommerce websites

Creating a perfect landing page

Got a brief? Let's talk

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Latest news & insights from the vivid team.

Web design across the globe

Improve engagement by designing for social

How to write compelling web content

Exporting Essentials 2012 – the highlights

International branding in the digital age

What you need to know about user testing

Advertising your website in 2012 and beyond

PCI compliance – what’s the best route for web owners?

Designing with conversions in mind

Why reviews and ratings are the future of ecommerce websites

Creating a perfect landing page

Got a brief? Let's talk

Latest news & insights
from the vivid team.