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blog

Latest news & insights
from the vivid team.

Marketing in Europe & Beyond

Marketing in Europe & Beyond

 • Web & Digital
The earth from space

It’s not every day in the life of an agency that you get searched, found and selected by international clients. But that’s exactly what our new website and re-brand has bought to Vivid in 2016. We’ve been working in the Netherlands with a multinational company called Krehalon who are part of the $1bn turnover Kureha...

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An afternoon with InVision

An afternoon with InVision

 • Web & Digital
Wireframing sketches

InVision is a prototyping tool that allows you to create interactive mockups to share with clients and team members. The company’s value proposition is “Design Better. Faster. Together”. That had me sold. I’m always looking to improve my work. Project managers love it when work goes out of the door quicker. Getting clients involved with...

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#agencylife – a peek into a week in the Vivid studio

#agencylife – a peek into a week in the Vivid studio

 • Insights
Group of people

Ever wondered what it’s like to work for an agency? Or what your team gets up to during Monday to Friday? New stuff This week, our new starters, Caroline and James, are bedding in well. Lots of lunches, coffees and catch up with clients. And James is still nursing his hangover from his first Vivid...

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Faster than the speed of Google

Faster than the speed of Google

 • Insights
Red pipe icon

You’d be forgiven for thinking that web page performance optimisation is an incredibly dull subject. We agree that it’s very very boring, until you realise just how important it is to winning new customers… The screeching 90s Back in the good old days of the early commercial Internet, website performance optimisation mattered. Every laborious browsing...

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Why website SEO is business critical

Why website SEO is business critical

 • Web & Digital
Fallback background for blog articles

Vivid website burns brighter than ever before! Following the very successful launch of our new brand and website on the 3rd July we wanted to demonstrate that we practice what we preach. Our outgoing brand and website had certainly seen better days and although we received positive feedback from clients – new business enquiries were...

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Web design is not dead, but the term “web design” is dying

Web design is not dead, but the term “web design” is dying

 • Insights
Calendar on a tablet with a keyboard next to it

The recent post by Sergio Nouvel announcing the death of web design was an interesting read. Using that sort of headline was always going to turn heads in the web community. Mashable re-printed the article which led to thorough responses from Smashing Magazine and Paul Boag. The article outlines many symptoms that will contribute to web...

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From humble beginnings in 1999…

From humble beginnings in 1999…

 • Gerry's Blog
Sharp ice climbing cramp-ons

Help us light the fuse! As the founder of Vivid, I’m writing this post from my desk at Globe Works nestled in amongst the busy account management team. I’m pleased to say that the sun has finally arrived in Sheffield – and just in time for our summer party to celebrate everything that’s great about...

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Explaining trade mark: where the loopholes lie

Explaining trade mark: where the loopholes lie

 • Insights
Fallback background for blog articles

You’ve come up with the perfect name, worked with experts to craft the perfect brand and you’re bracing yourself for a huge improvement in turnover.  If your new brand captures with exactitude the essence of your company and compels prospects to come and say hello then you’ve got a concept you’ll want to protect. So...

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Four of the worst marketing mistakes you can make

Four of the worst marketing mistakes you can make

 • Insights
Fallback background for blog articles

There’s no black and white rule book in marketing and this means it’s an industry ripe for some huge gaffs.  With every supposed error in marketing is the other voice, reminding us that at least this “epic fail” has got our attention. The old adage that all publicity is good publicity is often jumped on...

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Top tips for branding via social media

Top tips for branding via social media

 • Insights
Fallback background for blog articles

There are all sorts of elements to successful branding but one of the hottest topics of the last few years is how to brand well through social media.  Social media presents marketing gurus with an entirely new avenue to get to the customer and this means old-school marketing techniques need to be updated or take...

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Tweet your way to the White House: how social media propelled Obama to presidency

Tweet your way to the White House: how social media propelled Obama to presidency

 • Insights
Fallback background for blog articles

Social media plays a massive role in marketing and branding these days and no-one knew this better than Obama’s campaign team. Combining an exacting scientific approach to data-mining and capitalising on the strength of social media, the Obama camp fought a tireless battle to bring the president re-election. So much so that many pundits claimed...

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Web design across the globe

Web design across the globe

 • Insights
Fallback background for blog articles

Have you heard people say that web doesn’t abide by geographical boundaries? While this is true in one sense, visiting sites that have been designed for users elsewhere might provide you with a surprisingly different experience. Geographical location hugely affects cultural trends. This means that users from a different country will have different attitudes to...

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