blog

Latest news & insights
from the vivid team.

How to write compelling web content

How to write compelling web content

 • Insights
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You are currently reading compelling web content. Have I compelled you? One bit of advice you might get is to grab the attention of readers with an arresting first sentence. Another is to use formatting to make your page. 9 Tips to Write Compelling Content Is this easier to scan? There are a lot of...

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Exporting Essentials 2012 – the highlights

Exporting Essentials 2012 – the highlights

 • Web & Digital
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A busy week at the Vivid offices reached its mid-week peak with a jam packed event for Exporting Essentials 2012. We held a free event for people exporting, or looking to export from the UK, about how to communicate your brand effectively online. It was a roaring success (if we do say so ourselves) and...

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International branding in the digital age

International branding in the digital age

 • Insights
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The premise of building an international brand is ambitious and to really succeed in creating a global brand you need to be thinking about how it will translate universally.  The rise of digital marketing platforms is also a game changer.  It might be easier to make the initial contact with international audiences but it requires...

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What you need to know about user testing

What you need to know about user testing

 • Web & Digital
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User testing is an essential step of finishing your website.  It can shine a light on problem areas of the site that other kinds of test can’t because it doesn’t give you hard statistics, it gives you the opportunity to observe human interaction with your interface.  The process can be surprising, encouraging and potentially a...

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Advertising your website in 2012 and beyond

Advertising your website in 2012 and beyond

 • Web & Digital
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Your site is only worth something if people see it. And getting people to visit your website can certainly take a lot of effort these days. With a multitude of ways to advertise, it can be hard to know where to start. Especially if you haven’t had experience in the online industry before. With that...

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PCI compliance – what’s the best route for web owners?

PCI compliance – what’s the best route for web owners?

 • Web & Digital
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For developers, the words “PCI compliance” usually conjure up dread and memories of much hardship. Nevertheless, if you’re taking and storing credit card details online, then PCI compliance is something you must know about. Despite being a complex and involved process, PCI compliance not only keeps your website compliant with the law, it can also...

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Designing with conversions in mind

Designing with conversions in mind

 • Web & Digital
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Designing websites is hard, and designing sites that actually convert can often mean a shift in mindset for some designers. We don’t just design to client requirements and ensure our sites are cross browser friendly; we need to consider how visitors use sites. And more importantly, how we ensure they convert. Ultimately, if our websites...

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Why reviews and ratings are the future of ecommerce websites

Why reviews and ratings are the future of ecommerce websites

 • Web & Digital
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For years we’ve been able to buy everything from jewellery to mountain bikes in a few simple clicks online. To stand out against other ecommerce sites, websites have had to innovate. Customer ratings and reviews have grown in popularity and are set to stand the test of time.  They’re great for visitors. And even more...

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Creating a perfect landing page

Creating a perfect landing page

 • Web & Digital
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Landing pages are hugely important in the internet marketing world, and if your website isn’t using them yet then it’d be a good idea to start.  That being said, landing pages are pretty easy to get wrong, and there are few different approaches to the landing page which will yield different results. Below is a...

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