Jonas Hotel (formally Jonas Court student residence) has re-invented itself with the vision of providing affordable and flexible accommodation to visitors of all ages and backgrounds.
Vivid were commissioned to bring the new brand to life in a new website to sell-in the hotel concept and generate bookings. Our solution was a highly engaging design and user experience (UX) which includes strong imagery, quick booking widgets, blog and a social media experience section.
Key to achieving the business goals and delivering a great UX was ensuing a secure, intuitive and mobile-ready booking system. Vivid worked with an Integrated Booking Engine provider and the client to marry the back office requirements with a user journey that feels fully integrated with the website interface.
Jonas Hotel have reported 4,000 bedroom sales (4,000 nights of stays) in the first two weeks since launch in August.
Kevin Kennedy Ryan II, Senior Marketing & Communications Executive said, “Vivid are a pleasure to work with. The team started off seeking to fully understanding our business goals and target market and used this to produce a user-centric, on-brand website that really works for our audiences. Vivid played a key role when scoping out the booking system requirements and user experience and worked with our booking provider seamlessly. We look forward to the next project with Vivid.”