blog

Latest news & insights
from the vivid team.

Carefully delivering a healthy strategy for the surgery supplies market!

Carefully delivering a healthy strategy for the surgery supplies market!

 • Case study

Carefully delivering a healthy strategy for the surgery supplies market! Consulting and consolidating two region SME businesses to turn them into a leading national brand. BD Surgery Supplies and RJ Surgery Supplies were two independent, sister businesses operating in the North and South of England respectively. Initially, we delivered a marketing strategy with BD, which...

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Building world class marketing campaigns for Saint-Gobain®

Building world class marketing campaigns for Saint-Gobain®

 • Case study

Building world class marketing campaigns for Saint-Gobain® Saint-Gobain is present in 76 countries and has more than 160,000 employees. Its vision is to become the worldwide leader in light and sustainable construction. Saint-Gobain chose Vivid to deliver a plethora of high profile projects: Digitising their internal employee handbook  Innovation magazine  Guide to retrofit  Ecobuild exhibition...

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Marketing a global elite of Triple Crown; accredited Business and Management Schools.

Marketing a global elite of Triple Crown; accredited Business and Management Schools.

 • Case study

Marketing a global elite of Triple Crown; accredited business and management schools. Vivid was selected to create, launch and promote Executive Education for The University of Sheffield. This project included a new brand, key messaging, photography, video as well as a new microsite, brochures, direct mail and email campaigns. A tailored performance marketing strategy was...

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Raising a Glass to Thornbridge: A 779% E-Commerce Revenue Uplift

Raising a Glass to Thornbridge: A 779% E-Commerce Revenue Uplift

 • Case study

Raising a Glass to Thornbridge: A 779% E-Commerce Revenue Uplift Established in 2005 Thornbridge Brewery is now recognised as a national favourite, Thornbridge is renowned for its distinctive range of modern craft ales – Jaipur, Lukas, Green Mountain, Chiron and they also have a fantastic range of low/alcohol-free beers. Thornbridge approached Vivid about designing and developing a new website. It...

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Crowned as the most successful product launch campaign for British Gypsum®

Crowned as the most successful product launch campaign for British Gypsum®

 • Case study

Crowned as the most successful product launch campaign for British Gypsum® British Gypsum is world renowned for its Gyproc® plasterboard. However, traditional plasterboard made from Gypsum is not rated for its moisture and mould resistance, hence not often used as a tilebacker (the generic term for a board onto which you would tile directly onto)...

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Uncorking a new brand for Boutinot®

Uncorking a new brand for Boutinot®

 • Case study

Uncorking a new brand for Boutinot® Boutinot was founded in 1980 by French winemaker, Paul Boutinot. As one of the UK’s leading winemakers and distributors, serving high-end restaurants and independent retailers, the original brand had become dated and lacklustre. The brief was to position Boutinot as a traditional wine-making business with a contemporary twist. Our...

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Going Above + Beyond to double the revenue of Mountain Equipment®

Going Above + Beyond to double the revenue of Mountain Equipment®

 • Case study

Going Above + Beyond to double the revenue of Mountain Equipment® A new Brand Expression for one of the UK’s leading outdoor brands required qualitative research with key stakeholders, staff, customers and athletes in the UK and Europe. Considering the extensive history of first ascents and the pioneering heritage of the brand – the highest...

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Navigating the way to 500% growth per quarter for Navman®

Navigating the way to 500% growth per quarter for Navman®

 • Case study

Navigating the way to 500% growth per quarter for Navman® When Navman wanted to extend its hold on Europe, all roads led to Vivid. We created a retail strategy that would feed into a Pan-European advertising and POS campaign to promote their aftermarket in-car GPS systems, fighting head on with market leader Tom-Tom. The campaign...

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Pride of Place in Harrods: A 15-Year Collaboration with Carrs Silverware

Pride of Place in Harrods: A 15-Year Collaboration with Carrs Silverware

 • Case study
Carrs Silverware Poster

Pride of Place in Harrods. Our work with Carrs Silverware and their portfolio of luxury brands stretched over 15-years. On their brand journey we collaborated with Harrods, Selfridges and Mappin & Webb to champion their retail presence. Our first commission was to reposition their Osborne brand in the luxury Silver Room at Harrods, positioned against...

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Repositioning the UK’s No.1 Outdoor Sock Brand was No Walk in the Park!

Repositioning the UK’s No.1 Outdoor Sock Brand was No Walk in the Park!

 • Case study
Bridgedale branding

Repositioning the UK’s No.1 Outdoor Sock Brand was No Walk in the Park! The Bridgedale® brief was our first major undertaking of a strategic rebranding project. Not sleeping much was also a major factor – fun, exciting but terrifying in equal measure. We repositioned the brand with a new logo, strapline (Enduring Comfort), branded experience,...

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Pertex – so light, it’ll fly out the door!

Pertex – so light, it’ll fly out the door!

 • Case study

Pertex – so light, it’ll fly out the door! Perseverance Mills was founded in 1900 as a cotton weaver, moving into nylon production in the 1950s. The Pertex brand was developed in the 1970s with mountaineer Hamish Hamilton, who surmised that tightly woven fabrics gained much of their water resistance by wicking moisture along the...

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Vivid’s outdoor focus continues with the legendary Lowe brothers who established Lowe Alpine in 1972.

Vivid’s outdoor focus continues with the legendary Lowe brothers who established Lowe Alpine in 1972.

 • Case study
Low Alpine Advertisement

Vivid’s outdoor focus continues with the legendary Lowe brothers who established Lowe Alpine in 1972. Based in Utah, USA, they pioneered modern rucksack design and the Hummingbird Ice Axe and Footfangs, both used for steep ice climbing. Circa 2002, much to our surprise and delight, we were invited to pitch for and won the account!...

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