marketing

Mobile SEO Services

Today 63% of Google searches occur on mobile in the U.S, and mobile users are only growing. This means that for any business, ensuring your website is optimised for mobile search is essential to your success, and mobile SEO services are key to this…

The Importance of Mobile Optimisation

Desktop no longer accounts for the majority of searches, with mobile now leading the way. 68% of online experiences begin with a search engine, and as the statistics show, almost two thirds of those searches are being carried out on mobile.

Google confirmed that it had completed a switch to mobile-first indexing, meaning Google no longer crawls the desktop version of your site. Instead it indexes pages from the mobile version, which means that your mobile site should be the focus when it comes to your SEO strategy.

In order for your website to perform well in search results, your mobile webpages must be fully optimised. If you overlook this and continue to focus on desktop (just like you might have before the Google update), your SEO will suffer and you are likely to find that your search rankings drop as does your traffic. For most businesses, a drop in traffic would dramatically impact sales, enquiries and bookings, making it essential to prioritise the mobile version of your site.

Mobile On-Page SEO

Google’s decision to switch to mobile-first indexing just further strengthens the fact that mobile search is increasing, and expected to continue on this trajectory. Mobile SEO isn’t just about adding title tags and meta descriptions, your mobile site impacts your SEO.

In order to rank well on search engines, your mobile site needs to be fully responsive and optimised for search, as well as user friendly, easy for search engines to crawl, and site speed matters too.

Google loves websites that users love, and the great thing about improving your user experience is that not only will it improve your SEO, but it will also impact how someone behaves on your website. This can lead to more clicks, more time spent on site, plus more sales and leads.

When it comes to mobile on-page SEO, it’s important to look at your site. Your whole website needs to be mobile friendly, with any key elements such as navigation and links being the same across both the desktop and mobile versions. Your content should also be the same across your mobile and desktop versions, and it’s essential to ensure you are targeting the right keywords and that your content is high quality. Desktop and mobile go hand in hand, prioritise mobile, and desktop will follow.

Is my Website Mobile Friendly?

You might be wondering how you can check the existing set up of your website, to determine if it’s mobile friendly. The good news is that it’s really easy to do this, using Google Search Console. Google’s Mobile Friendly Test can assess how responsive a website is and will provide feedback on its mobile usability. You can check your website by inputting your website link. You’ll then see whether the page is mobile friendly, and any recommendations for improvements.

Ready to Start your SEO Journey?

At Vivid Creative we provide targeted mobile SEO services, to get your website performing at its best for mobile use. We take a holistic approach, focusing on your website as a whole, because if just one area is overlooked, your SEO can suffer. When you optimise your website for mobile search, you can unlock huge amounts of potential, and we can help you do just that.

From improving your site speed and user experience, to creating a highly targeted keyword campaign and high quality SEO optimised content, our approach will help you climb the ranks on Google.

Starting with a website audit, keyword research and competitor analysis, we will create a strategy that focuses on mobile SEO at the core. Using analytics and monthly reporting, we are led by data, tweaking along the way to deliver the best possible results.

Interested in getting started with mobile SEO services? Get in touch to start your journey…