refining a global leader
for Metallix.

Vivid began with Metallix’s dated corporate feel. This was about shifting brand position, creating something fit for a global assay. So we updated it not just with a new kind of strength and weight, but with colours which actually relate to their world of heat, metal and transformation.

Various assets were produced: a logotype to represent the company’s flow and precision, simple graphic typefaces that were grounded and solid, heavy lines to create distinctive graphic forms, plus a photographic approach which humanises the content.

We developed a whole new online presence for Metallix, leading with powerful images and compelling messages. Designed to work across platforms and adapt easily to mobile, we led with the Metallix story of expertise, developed over 45 years of innovation, and directed audiences to relevant information quickly.

Detailed guides and templates supported the roll-out of the new brand – across all platforms and in 4 locations around the world. From digital marketing to vehicle livery, this was about enabling a consistently strong brand that the team could sustain.

Metallix now has a strong foundation – a brand platform from which they can market and grow. We were honoured to unveil the new brand and positioning to the company president, who flew over for the presentation. In her words, we had delivered “best-practice rebranding and marketing.”