Plas y Brenin

Re-branding Sport England’s National Mountain Sports Centre

Plas y Brenin is a much loved heritage brand that has played a pivotal role for over 60 years in developing the people that shape and develop the outdoor sector. Set in the heart of Snowdonia, Plas y Brenin (PYB) is in a unique location offering the very best of training to other trainers and outdoor enthusiasts, from mountaineers to kayakers. With a reputation for exceptional standards in training and expertise, Plas y Brenin’s brand needed to reflect both an earthiness and a sense of adventure, and genuine quality and credibility.

The Challenge

As part of a new 5-year business plan and business transformation programme, Mountain Training Trust (MTT) were looking to reposition the PYB brand within a very competitive marketplace, differentiating by building on its rich heritage and ‘gold standard’ service through a progressive, future facing strategy. PYB wished to improve leverage from the brand, enabling stretch into new markets and to new audiences, UK, Europe and beyond.

As part of this package of business improvement, MTT were looking for a brand refresh, including a revised brand architecture, identity, tone of voice, guidelines and toolkit and a new, sector leading ecommerce website.

The Result

Vivid were appointed by Sport England and the Mountain Training Trust to reposition and develop a new brand identity and sector leading website for Plas y Brenin and the world-class adventure sport training it offers. We developed the brand following an extensive period of research with staff, stakeholders and customers, exploring the real value of the place, people and provenance. Working with diverse stakeholder groups and a large board, we were tasked with presenting and managing an array of stakeholder interests.

We delivered a compelling brand and website that everyone feels they own and love - friends, staff, customers and stakeholders alike.

Visit PYB website

Plas y Brenin, nestled in the heart of Snowdonia, has been the home of world-class mountain and adventure facilities and instruction for 60 years. A centre of excellence recognised across the globe, PYB’s outdoor experts inspire adventurists at all levels and are dedicated to innovating and raising standards in mountain training. Year round, our incredible location gives us so much to experience – unrivaled climbing and mountaineering, exceptional paddle sports and mountain biking – all of which comes with guides, instructors and coaches as remarkable as our surroundings.

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