intelligence in marketing
for Hazel4D
Hazel 4D is a leading provider of packaging consultancy services, solutions and machinery to some of the world’s most recognised brands. Following a tendering process, they selected Vivid as their chosen partners. Now our task was to apply a staged programme of creative and media development including testing, implementation and optimisation.
Combining our tried and tested marketing into their Intelligent Load Stability campaign – we gave them more than three times the web traffic, with session durations up by nearly half.
118%
increase in organic search sessions
141%
increase in organic search users
323%
increase in new users
Delivering business
This campaign needed to raise awareness of the importance of investing in best-in-class pallet wrapping solutions. Positioning Hazel 4D as the best provider, and generating warm leads through a 12-month marketing plan that aimed to deliver £1m of new business.
Strategy
The project was two stage, initially with copywriting, brochure design, case studies, website development and video creation. We also created a digital strategy that formed the roadmap for the campaign activity.
Launched in June 2020, the Intelligent Load Stability campaign then followed a 12 month communications calendar. This consisted of digital marketing such as paid search, display and retargeting as well as email marketing, social media management and blogging.
For success
Our campaign resulted in a 154% increase in web traffic, with session duration up 40%. Not only is each channel still performing well, but feedback from Hazel 4D has highlighted that the campaign is actively supporting the sales team and there’s now greater awareness of the brand.
118%
increase in organic search sessions
141%
increase in organic search users
323%
increase in new users