Vivid’s work for Carrs and Osborne has been truly revolutionary for both brands. They have taken two very historical brands and completely repositioned them in the market place adding energy and flair!
Richard Carr
Managing Director
case studya shining example of record sales
a shining example of record sales
for Carrs Silver
Carrs Silver is a prestigious silverware brand based in Sheffield. With an international customer base, their products are world-renowned for their high quality and design.
We’ve worked with Carrs and their portfolio of luxury brands for over 15 years. On their brand journey we’ve collaborated with Harrods and Selfridges to champion their retail concessions in London’s famous department stores. So it was no surprise when they asked us to take their new e-commerce website to the next level.
With Vivid’s help, online sales at Carrs have increased from £200k to £1M in under two years.
581%
increase in user sessions
180%
increase in click through rate (CTR)
500%
increase in sales
gifting
Re-imagined
There’s a misconception that lockdown caused the luxury goods market to dry up. In fact, people who couldn’t see their loved ones turned to gifting instead. Carrs Silverware already had an e-commerce site. But it wasn’t performing as well as market trends suggested. They turned to us for help.
digital
Performance marketing
Utilising a number of channels, our digital marketing strategy was designed to reach a wide target audience. We used paid search, display network and also took advantage of affiliate schemes to really help spread the word.
hard-hitting
Seasonal campaigns
Capitalising on the success of the digital marketing, Vivid developed a series of distinct campaigns, designed to hit during peak shopping seasons. Mother’s Day, Black Friday, Thanksgiving for US customers, and of course, Christmas. This one was particularly successful – doubling the online sales from the previous festive period.
581%
increase in user sessions
180%
increase in click through rate (CTR)
500%
increase in sales