case study

mobilising sales and success for EA Mobility

EA Mobility provides mobility solutions with a range of high quality, accessible bathrooms and accessories throughout the UK.

During the first lockdown, business had come to a halt – their customers didn’t want to be visited at home. But whilst the rest of the industry bunkered down, EA Mobility had the vision to be different. They saw the opportunity to develop a brand new website. One, with the help of Vivid, built on true performance marketing.

From a standing start of zero, we helped them to achieve £600,000 of new sales.

60%

increase in organic website traffic

80%

increase in session duration

47:1

ROAS

brand review &

SEO health check

We started by undertaking a brand review, developing a modern identity that was fit for social and digital, and building a new responsive website with video content.

But key to their successful launch was an SEO programme to elevate the brand’s search presence. Our on-site health check and off-site curation ensured domain authority and that all organic traffic was retained.

It created more than a platform for growth. Following the launch, we achieved an 80% increase in organic traffic and a 60% increase of average time spent on the site.

Strengthening Partnerships

As well as engaging consumers directly, EA Mobility works with partner organisations who sell mobility solutions.

Our website strategy included a Partners’ Portal which encourages partners to engage with the latest news and case studies. It also enables them to view opportunities which are fed directly from EA Mobility Netsuite CRM via an API integration.

campaigns

With real results

With the branding, website and SEO in place, Vivid ran both paid and organic digital campaigns targeting customers and referrers in the healthcare market. It resulted in a 17x ROI and a 38x return on ad spend.

a marathon

Achievement

Vivid’s most recent campaign for EA Mobility supported a new strategic partnership with Gold Medallist Paralympian David Weir, to raise brand awareness and credibility in the market.

During the 2020 London Marathon, the Vivid social team live-tweeted Weir’s journey on behalf of EA Mobility as he completed the race in impressive time.

60 %

increase in organic website traffic

80 %