Rohan engaged Vivid as a creative marketing agency to take their seasonal marketing calendar to the next level and drive home the true value of their high-quality products, Vivid’s experience in the outdoor industry was a natural fit.
Founded in 1972 by Paul and Sarah Howcroft in Skipton, North Yorkshire – Rohan have been making world class technical outdoor clothing for over forty-five years.
Using the most advanced fabric technologies in the world, Rohan is an outdoor brand with a reputation for delivering world-class technical clothing. From waterproofs and trousers to jackets and shorts, innovation has been at the heart of the Rohan story ever since.
Customers Reactivated
Mailers printed in 2022
Increase in Sales
Approaching Autumn/Winter 2022, we challenged Rohan to
‘Embrace the Elements’ in conveying the core principles that bind the brand together.
Inspired by weather symbols, a suite of stylised icons formed the campaign identity to showcase Rohan’s clothing protection from the elements – in whatever form they may come.
Supported with technical and lifestyle imagery, the result was an integrated campaign immersed in adventure, encouraging customers to head outside and put the innovation and technology of Rohan’s products to the test.
The campaign included:
For Spring 2023 we created ‘Refresh’ as a spring launch campaign to encourage customers to renew their outdoor wardrobe for the new season and in doing so, give people the opportunity to benefit from this initiative through ‘Gift Your Gear’.
The ‘Gift Your Gear’ incentive allowed customers to donate their existing outdoor clothing and benefit from 15% off any purchase in store or online.
The result was a multi-channel campaign that launched early spring, starting with a forty page mailer packed with new and innovative products. This translated across window displays, email, web banners and social assets to inspire and educate customers on the technical designs and technologies Rohan are renowned for.
Customers reached during campaign
Customers reactivated
Mailers printed in 2022
Growth in shirt sales
Friendly collaboratives spring to mind when thinking of the team we work with at Vivid, our brand has its quirks and the team work hard to embrace them and drive the creative direction of our seasonal campaigns. Their creative campaigns are bringing our brand to life for our customers in a fresh and exciting way!
Alex Rose - Head of Brand
Head of Marketing
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