portfolio

Executive Education

for TUoS Business Management School

Executive Education, part of the University of Sheffield Management School, creates programmes designed to empower people and organisations that are ready to grow, improve and prepare for the future. Their teaching is grounded in cutting-edge research and delivered by experts – the Management School is triple-crown accredited, meaning that it’s an exceptional place to learn.

Vivid was selected to work with the team to launch Executive Education. Working to extremely tight timescales, this project included a new brand, key messaging, photography, video as well as a new microsite, brochures, direct mail and email template.

A tailored digital strategy was also formed to support the brand with the objective of promoting the facility and courses on offer within the target regions. This strategy included a blend of SEO, paid search, display network and LinkedIn advertising.

Vivid’s approach successfully launched and elevated the Executive Education brand, reinforcing that The University of Sheffield Management School is an exceptional place to learn.