Vivid reimagines the fitted kitchen for Gallery 20/21 launch
Symphony is the UK’s largest privately-owned manufacturer of fitted kitchen, bedroom and bathroom furniture with a reputation for high quality, design-led, adaptable solutions. Supplying residential developers, social housing providers, independent retailers and merchants, we’ve been working with Symphony for 5 years across their brand family, and have just completed a rebrand and series of brochures for Gallery, their premium fitted kitchen brand.
Gallery celebrates the kitchen as the heart of the home and what design can do to bring harmony to it. Our work to rebrand the range leads with a warm, clean, classic look – a modern, crafted marque that reflects their approach to space design. The three brochures we’ve created reflect the adaptability of the Gallery range to remain current, innovative and desirable, always with the idea of ‘the harmonious home’ at the centre.
The latest iteration of their brochure for 20/21 is inspired by designer mood boards, where sections are broken with inspirational spreads, setting out colours, materials, trends and elements of the Gallery ranges. Breaking with the conventions of fitted kitchen brochure design, it encourages imagination and adaptation to show what a modern approach to fitted kitchens can deliver.
Gallery kitchen brochure, showing brass foil cover logo over Wexford – Bottle Green colour scheme.
New colour Dusky Pink featured on the Alta collection is set to be a popular choice in the range for 20/21.
Contents spread showing mood board lay down style.
Section intro for the Urban collection: To introduce each collection we created a series of ‘Mood-board’ inspired lay downs to capture the style and essence of each kitchen using door finishes, handle designs, work top textures and colour chips.
Kitchen inspiration page featuring new visualiser app and instagram.
Brochure spreads showing section intros and kitchen layouts.
“I just wanted to say thank you for your time, effort, creativity, organisation and patience…I am delighted with the way that Vivid have approached our project and delivered an outstanding collection of inspiring marketing materials. Gerry and the team have taken the time to understand our customers and our goals of this brand re-design project and we couldn’t be happier with the outcome.”
Symphony – Head of Marketing