case study

creating the perfect space
for Symphony

Syphony kitchen worksurface

Symphony is the UK’s largest privately owned manufacturer of fitted kitchen, bedroom and bathroom furniture. It supplies to residential housing developers, social housing providers, independent retailers and merchants.

Vivid has worked in partnership with Symphony for over 4 years. In this time, we’ve delivered numerous rebranding and print projects for seven sub-brands within their range.

7

retail 
brands created

1812

brochure pages reimagined

50+

collections designed

Symphony logo group
from research

To brochure

With one sub-brand, to understand the challenges that Symphony faced, we started with a retailer survey and six visits to key retail customers across the UK. This market intelligence allowed us to make recommendations to reposition them in their own retail landscape. It was the perfect foundation to highlight Symphony’s range of distinguished new brands.

We advanced with a suite of designed collateral including collections brochures, an options brochure, a mini-collections brochure suitable for posting and a tactile point of sale.

Printed design work
Symphony Gallery logo being designed
Symphony brands - Gallery, Aquadi, Urbano
Design work being done for Symphony
Symphony laydown
a view from

The Gallery

Another of the sub-brands Vivid rebranded was Symphony’s Gallery range. With a clean and modern marque to reflect its beautiful kitchen furniture, here we designed three brochures, over several hundred pages, with each version adapting in style to suit the current market trends.

Symphony Gallery brochure
Symphony Gallery brochure
Symphony Gallery brochure
Symphony Gallery brochure
Symphony Gallery brochure
Symphony Gallery brochure
Symphony Gallery brochure
Symphony Gallery brochure
Symphony Gallery brochure
Symphony kitchen
kitchen innovation

Designed with sophistication

Designed for Symphony’s high-rise city centre developments Skyline combines modern kitchen simplicity with the latest innovations and cutting edge designs to create a prestigious living space for a sophisticated lifestyle.

We created a bespoke retail brochure using special papers and print finishes that included foiling and die cut edges to engage with a discerning audience and stand out in a premium market.

Skyline
Skyline
Skyline
Skyline
Skyline

7

Symphony brand creations

1812

brochure pages reimagined

50+

collections designed

I am delighted with the way that Vivid have approached our project and delivered an outstanding collection of inspiring marketing materials. They understand our customers and our goals of the Gallery brand re-design and we couldn’t be happier with the outcome.

Robert Newton

Head of Marketing, Sales & ICT