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blog

Latest news & insights
from the vivid team.

A look into the rebrand of a global icon

A look into the rebrand of a global icon

 • Tech & Trends
Vivid tech trends

In our latest Tech N Trends, we take a look at the rebrand of a global icon.   Here’s a question for you. Whose logo is this? How about this one? Now this one? It goes without saying there has been a rebrand of Harley-Davidson! Rebrands are notoriously difficult to pull off successfully without thoroughly...

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Christmas TV Ads 2022: Marketing tips to kick off your Christmas marketing campaign

Christmas TV Ads 2022: Marketing tips to kick off your Christmas marketing campaign

 • News
Christmas campaigns

Dive into our favourite Christmas TV ads for 2022 and get marketing tips for your Christmas marketing campaign. Now that Black Friday is over, brands turn their focus to wholesome Christmas marketing campaigns. Some have shared festive TV ads and others have taken to social media. But some have not yet started. And that’s okay!...

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The Future of SEO: Google’s Helpful Content Update

The Future of SEO: Google’s Helpful Content Update

 • Tech & Trends
Vivid tech trends

In our latest Tech N Trends blog, we talk about Google’s search engines, the helpful content update and really delve into the future of SEO. What’s the most frustrating aspect of searching for something on Google? We’d bet good money that on most people’s lists would be a search result which sends you to a...

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Our top three Halloween campaigns and marketing strategy ideas

Our top three Halloween campaigns and marketing strategy ideas

 • Seasonal marketing
Top Halloween marketing campaigns article thumbnail for Vivid Creative

Brands are expected to make a swift return this spooky season with their excellent Halloween campaigns. From thrills, chills and genius campaign ideas, brands have previously delivered clever marketing campaigns to promote products and leverage the Halloween season.      Halloween insights for marketers With UK consumers expected to spend a total of £687 million this...

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Welcoming our newest recruit to the Performance Marketing team

Welcoming our newest recruit to the Performance Marketing team

 • Web & Digital
New member to Performance Marketing team

Matheus Barancelli has joined our Performance Marketing team as the Performance Marketing Executive. His typical role as a Performance Marketing Executive involves driving PPC campaigns from planning to execution, optimising campaigns, budget allocation, key performance metrics analysis and monthly reporting. Matheus said: “Being part of a creative team that works in an integrated way is...

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Creative marketing agency recruits again!

Creative marketing agency recruits again!

 • News
New starter, Jessica

We’re excited to welcome our new Office Manager, Jessica Wilson. Her role varies from project management, delegation, organisation, HR, facilities management, admin and finance.  Jessica said: “It’s often a central role that ties a lot of the company together. You usually end up as the mum of the team and a good all-rounder.” With six...

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Creative marketing agency: Q&A with our CEO

Creative marketing agency: Q&A with our CEO

 • News
Creative marketing agency's CEO

In light of Boss’s Day, we’re celebrating the CEO of our creative marketing agency, Vivid Creative. Gerry Arcari, Founder and CEO, speaks about the time Vivid Creative was formed reminiscing on milestones achieved, client work and wins, and valuable learning points. Get to know our CEO and learn more about Vivid Creative in the Q&A...

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5 email marketing trends in 2022

5 email marketing trends in 2022

 • Web & Digital
email marketing

  Long before social media, there was email marketing. And this form of digital marketing is still here today. Creative marketing agencies use email marketing to give their brand a platform to communicate with their existing or future customers. It gives them an opportunity to raise brand awareness, sell products and build customer relationships.  However,...

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Google announces core update immediately after helpful content update

Google announces core update immediately after helpful content update

 • Insights
Google core update gif

Google’s core updates are usually made several times a year when they’re significant changes being made. But the most recent core update came as a surprise. Google announced a core algorithm update on 12 September, shortly after the helpful content update had rolled out. But why so soon? Did Google miss the mark when they...

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Vivid Creative ventures outdoors with a new client win

Vivid Creative ventures outdoors with a new client win

 • News
New client Rohan

We’re thrilled to announce that we will be working with outdoor enthusiasts and travel clothing specialists, Rohan. This comes after we successfully delivered on their autumn campaign and established strong relationships across the team. Our time with Rohan will be spent creating a series of campaigns across all their marketing channels for its 2022 and...

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Our top three favourite marketing campaigns from July

Our top three favourite marketing campaigns from July

 • News
A animated GIF which reads "Our Top Three Marketing Campaigns from July"

We are constantly surrounded by marketing campaigns. And with summer almost over, it’s time for us to reflect on our favourite marketing campaigns from July. Marketing campaigns can increase brand awareness, raise awareness around a specific topic, reach new audiences and promote products or services. But a good marketing campaign is perfectly planned and will...

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Raising awareness of Cycle to Work Day

Raising awareness of Cycle to Work Day

 • News
Cycle to Work Day

Are you looking for cheaper and more friendly alternatives to travel to work? Cycling might be your answer. This Cycle to Work Day, we interviewed two of our team members on why they choose to cycle to work. So, let’s jump right in and learn more about the top five benefits of cycling.   What...

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