Vivid’s work for Carrs and Osborne has been truly revolutionary for both brands. They have taken two very historical brands and completely repositioned them in the market place adding energy and flair!
Richard Carr
Managing Director
case studypride of place at Harrods
pride of place at Harrods
for Carrs Silver
Carrs Silver is a prestigious silverware brand based in Sheffield. With an international customer base, their products are world-renowned for their high quality and design.
We’ve been working with Carrs Silverware and their portfolio of luxury brands for over 15 years. On their brand journey we have collaborated with Harrods, Selfridges and Mappin & Webb to champion their retail presence.
Over this time we have created a new brand identity, advertising, product brochures and commissioned photography to convey the heritage of Carrs manufacturing and product range for both cutlery and giftware.
488
Giftware catalogue pages
400%
Increase in organic conversions
412%
Increase in paid search conversions
pride of place
In the world's most famous retail store
Our first commission was to reposition the Osborne brand in the luxury Silver Room at Harrods against the Parisian giant Christofle, and new entrant to the market, Aston Martin.
Our response was to create a new brand identity, luxury brand book and a suite of adverts aimed exclusively at Harrods Black Tier customers.
our relationship
Continues to shine
Following the success of the Osborne brand we were asked to reposition the Carrs brand itself, which has a wide portfolio of cutlery, tableware and giftware.
tableware
With a contemporary edge
Taking the world famous Carrs Silverware brand into the high-end hotel and restaurant market required a distinct strategy to engage hoteliers and Michelin starred restaurants. We created a beautiful brochure and responsive website that oozes with quality.
488
Giftware catalogues pages
400%
Increase in organic conversions
412%
Increase in paid search conversions